What’s New: Russell Europe
Assuming responsibility – for a better future
Over the past few years Russell Europe has not only given proof that it is an expert in white-label textile production but also that there is far more to the production of printable textiles than the finished product.
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ussell Europe has set the highest standards for quality, fi t, colours and fi nishing over time and is constantly working to bringing them to perfection. What is the underlying mission? To Russell it is not only important that the product reaps 100% customer satisfaction at the end of the day but that the standards set in-house are also so high that the complete process required for manufacturing the textiles is ethically fl awless.
Case in point: all Russell products have an Oeko-Tex certifi cation. The Standard 100 by Oeko-Tex seal is among the world’s most well-known certifi cates for textiles tested for harmful substances. This means that every detail of a garment is tested for harmful substances and the article is rated as not detrimental to health.
Furthermore, Russell aspires to 100% transparency meaning that all suppliers are made public online. The brand is working towards making the fabric supply chain 100% transparent – from the fabric to the raw materials. This underlines the great importance Russell attaches to not only living up to highest expectations as a company but also to showing that nothing remains hidden to staff or buyers.
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At Russell everyone should feel part of the team. Everyone should be held in esteem and view themselves as a self-confi dent part of the whole. Here the sense of community is strongly promoted. Each member of staff is important and counts. Through its responsibly manufactured products the company automatically ensures that its employees back the brand and its ethical principles 100% and can relate to them completely.
After all, Russell products deliver when sustainability standards are called for. They use future-proof materials such as organic cotton (Pure Organic Collection) or DuPont Sorona (37% plant-based) for Russell Insulated Jackets. Here the company is undergoing constant development since not only the materials but also the manufacturing processes are constantly optimised. The aim is to avoid production waste and reuse any waste.
All of these values and beliefs are
refl ected in Russell’s products. All it takes
One example of the outstanding products from this tradition-rich brand are the Insulated Jackets. This jacket collection has all it takes – and much
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more. The line comprising two jacket styles and one bodywarmer thrilled many customers and end-users when it was launched – and for good reason. Boasting unique functions Russell Insulated Jackets are the perfect complements for team outfi ts in autumn and winter. The material used for the Insulated Jackets line is the sustainable DuPont Sorona wadding, which consists of plant-based ingredients and ensures warmth in colder weather. Furthermore, the styles are breathing, durable and quick-drying – a major benefi t especially during the colder seasons. And what’s more: the PFC-free Aquapel fi nish by Nanotex makes sure rain runs off and wearers stay dry for longer.
In addition to their sustainable materials these three styles have everything wearers could wish for. Responsibly produced for a team that stands together. Modern fi ts and classic colours that match every CI design plus pleasant protection against cold and rain. Select your favourite jacket: Cross Jacket, Hooded Nano Jacket or Nano Bodywarmer. And also select Russell Europe as a company that assumes responsibility for a better future.
www.russelleurope.com R441
www.printwearandpromotion.co.uk
December 2021 |65 |
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