What’s New: Xpres Diversification made easy
In a recovering world after the global pandemic, Xpres is here to help businesses stay ahead by adding versatility in these challenging times. For many businesses, there might not even be a need for significant investment in equipment over their existing setup to provide a wider product off ering.
O
ver the past two years it’s been interesting to see garment decorators using existing print & cut machines to capitalise on the increased need for fl oor graphics, hospitality signage and POS.
Machines such as the Mimaki CJV150-75 and the Roland VersaStudio BN-20 are perfect for this kind of application, especially when combined with Poli-Print digital media from Xpres. Other versatile equipment within the Xpres offering includes the Sawgrass SG500 Virtuoso A4 Printer. The SG500 is the perfect start to creating personalised products at home or at work. With low start-up and running costs, companies can soon be creating customised products with vibrant HD images – quickly, easily and profi tably. The included CreativeStudio software allows for designing products using templates and artwork from a network of global designers in the only graphic design software built purely for sublimation. The SG500 is particularly relevant following the massive increase in demand for personalised gifting. Rather than spending money on the high street, consumers turned to online shopping for personal gift ideas to cheer up friends and family they hadn’t been able to physically see during multiple lockdowns.
Booming industries
The online gifting business looks set to continue to boom and another way to succeed in 2022 is to explore more online store opportunities. The meteoric rise of sites such as Etsy highlights the demand for more personable, unique gifts alongside a preference for online, rather than in-store shopping. Any company that is in a position to take advantage of this latest trend would be wise to investigate in the next year. Many decorators will have a fl at heat press as part of their day-to-day operations. This staple equipment could
| 78 | December 2021 Roland VersaStudio BN-20
Mimaki CJV150-75
be used to press designs onto a number of different applications, some of which might be unexpected. Personalised coasters, key rings and ChromaLuxe panels for photography and signage can be created using a fl at heat press. There has also been an uptick in the popularity of reusable goods such as water bottles and travel mugs on both environmental and hygiene grounds. Xpres has been working hard to maintain a wide range of sublimation gifts, including reusable products, to help customers stay ahead of the curve.
Challenging times
Sportswear manufacturers may well have had a challenging time with much less sport being played than expected. However, this could now be seen as an opportunity to widen the product offering. With a slight tweak of branding, sporting tees can be used for playing sports, working out or simply for staying cool on a hot day. The key is to ensure
Sawgrass SG500 Virtuoso A4 Printer
garments and textiles used are as diverse as possible.
Adapting to survive has never been more important. Diversifying and optimising in business has never been more crucial to fi nding favourable outcomes to potentially impossible situations. This requires a strong sense of the changing business landscape, equipment that allows fl exibility and a product offering that is as varied as the customers’ imagination. Throughout the diffi cult times many have faced, Xpres has worked diligently to help customers not only survive but to thrive. Whether you require assistance with your equipment, looking for new garments to sell or fancy diversifying your consumables range, the team is here to support you.
www.xpres.co.uk www.printwearandpromotion.co.uk
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