What’s New: AS Colour
Ending 2021 on a high D
espite global supply chain issues and the continuing pandemic, in 2021 AS Colour
UK posted a 65% increase in imprint sales. The year was topped off with the company appearing in the top 20 of over 100 companies and brands featured in the 2021 Ethical Fashion Report (EFR), which grades work in five different performance areas. During the pandemic virtual meetings with factories allowed the brand to understand its capacities and what issues it was facing. This meant, with adjustments, responsible purchasing practices could continue, creating a steady flow of work while also allowing delays without penalty. The EFR provides a level of accountability that aids the brand’s responsibility. AS Colour scored an overall grade A and also an A for Environmental Sustainability on a par with many global lifestyle brands, such as Nike.
Globally the company has moved to much larger warehouse facilities in Australia, New Zealand and also California to accommodate more stock and to keep up with just in time demand.
The company will be building on this success in many ways for 2022 while always being guided by three key principles: Quality is key. Respect the details. Keep it simple.
Existing styles see new colours introduced
By popular demand, ecru and slate blue will be added to the bestselling style 5001 180gsm Staple T.
The go-to streetwear T style 5026 Classic 220gsm will see new on trend colours introduced, plum, storm, clay and butter and two new colours pistachio and ecru in the pocket version.
Bestselling Supply Hood style 5101 will see peach and ecru colours introduced, with the Premium Stencil Hood style 5102 in pine and camel.
Style 1114 Surf Cap will see ecru, slate blue, pale pink, pistachio and army colours introduced. Style 1120 Cable Beanie will become available in ecru, tan, walnut, jade cyprus and petrol blue. And the Cuff Beanie will see ecru, camel, cobalt, petrol blue, pink, pine green and pistachio join the collection.
www.printwearandpromotion.co.uk
New colours for the 1001 Carrie Tote bag include navy, cardinal, petrol blue, camel, sage and pink.
New styles for 2022 New styles for 2022 include the Heavy Hood style 5416. A 400gsm CVC fleece 80% cotton 20% polyester garment with a 2x2 cuff and hem ribbing that will be available in black, ecru, plum and sand.
Service Jacket (Style 5523)
Heavy Hood (Style 5146)
Work Jacket (Style 5521)
AS Colour ends 2021 on a high and heads into 2022 with plenty of new colour options and new styles.
The style will also be available in a crew fleece in black and ecru. To complement the heavy Hoody, there will also be a drop shoulder 400gsm sweatshirt version with a relaxed oversized fit. Style 5145 will be available in black and ecru. The 220gsm Classic T will see an introduction of a long sleeve version available in black, white, pistachio, ecru, autumn and jade. A woman’s version of the ever-popular heavy 350gsm Premium Hoody will be introduced. Style 4102 will be available in berry, black, pistachio and ecru. Requested by the trade, both the Service and Work Jackets will be stocked in the UK. Style 5523 Service Jacket is made of 100% cotton drill with a recycled polyester padded lining and wadding. The collared jacket has two side pockets and YKK zip to close, and available in black and cyprus colours. The Style 5521 Work Jacket has been much anticipated by many street brands and is constructed of 100% cotton drill with a recycled polyester padded lining, adjustable cuffs and hem and a snap dome to close. In the accessories department a new cap Style 1119 Cord Cap will be introduced in black, brown, petrol blue and pine. The flat peaked 100% cotton cap has an 8-wale partridge cord.
A challenging year
Operationally AS Colour will be scouting for a new 70,000sq ft warehouse facility, so core styles can be held in depth, and increasing stock capacity threefold for the range. The new facility will also act as a hedge against any further global supply issues. While 2021 was a challenging year for all retail, the Shoreditch shop performed well, as well as being an unofficial showroom for trade customers. Further retail shop properties will be considered in 2022.
Additionally in February 2022 AS Colour will be recruiting a field based national sales manager to further increase coverage for the brand. AS Colour looks forward to seeing old and new customers at Printwear & Promotion LIVE! in February 2022.
www.ascolour.co.uk December 2021 | 29 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
