What’s New:NEOBLU
New clothing range for professionals
NEOBLU is the French brand of image and representation clothing aimed at professionals who wish to create their own signature silhouette.
Antoine
Waterproof Waxed Jacket
Gustave Chino
Trousers Marcel Piqué Blazer N
EOBLU is a brand of work clothing that doesn’t look like one. Born from the fact that even when we wear work clothes, we all want to have style, NEOBLU’s ambition is to break the uniform codes by offering a collection directly inspired by retail so that every employee can feel at work as well as in his private life.
The idea is that dress is no longer a constraint but, on the contrary, a satisfaction for everyone.
Why NEOBLU?
NEOBLU is the ‘new blue overalls’. Why is that? Because, more and more, companies want to express their values and identity through their employees’ outfi ts. And because employees are proud to claim their belonging to their company thanks to a garment that looks like them and in which they feel good. Today, all over the world, work clothing, otherwise known as professional uniforms, is making a strong comeback because it is a way of sending different messages to customers as well as internally, it is becoming a real added value for the company, a communication element in its own right.
Towards external audiences, employees’ business wear helps to identify teams, to differentiate themselves from the competitors, but also to express the uniqueness. NEOBLU’s offer is designed in this spirit: all clothing is ‘compatible’ or matched to allow a multitude of combinations to allow each brand to create its own signature silhouette.
Towards internal audiences, wearing business clothing reinforces the feeling of belonging to the brand. The employee, clearly identifi ed as belonging to the company, feels invested with a representative role, he becomes the brand and its values. What is essential in this objective is fi rst of all that the workwear is well-fi tted, easy to maintain and, above all, adapted to the professional needs of each employee so that he or she is free to move about freely.
Each NEOBLU garment is created with this in mind: qualitative, easy-care materials, but also cuts designed for dynamic professional use: People in Motion expresses this commitment.
www.printwearandpromotion.co.uk Who is it for?
For all brands, retailers, companies and institutions that have understood that the way their teams dress is an essential element of their brand image.
For example: service professions, representative jobs, reception professions, places of culture...
The NEOBLU style
Absolutely timeless, NEOBLU’s cool chic style is no less elegant and durable. Its garments are great classics revisited with current tastes: the cuts are contemporary, and the materials are high quality.
Elegance and simplicity become, at NEOBLU, the allies of singularity with a completely versatile collection that you can twist, ‘mix & match’, combine as you wish to create your corporate silhouette, the one that corresponds to your values, your profession, your corporate culture, your personality. An offer of fi ts, materials and colours that will allow each employee to be elegant and stylish when wearing their outfi t at work, thus encouraging a sense of belonging within the company and becoming memorable in the eyes of customers.
The quality of NEOBLU
Durable beauty is exactly NEOBLU’s ambition: to create beautiful clothes of such quality that they will last over time, that they can be worn for a long time without losing their colour or appearance.
NEOBLU is part of a sustainable approach based on the quality of its clothing with the aim of perpetuating the purchases of companies that choose to dress their teams in NEOBLU.
The materials are chosen to be comfortable but also easy to care for and resistant. The style is sober, classic but revisited to the tastes of our time to avoid taking any risk of being totally out of fashion next season. This is NEOBLU’s promise of quality and its credo of durability.
www.neoblu.com December 2021 |55 |
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