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el Transylvania attraction opens Dream Island Park, Moscow I
IAAPA names Patrick Haller as vice president of global marketing, communications and membership
on of the upcoming release ansylvania: Transformania, apter of the $1.3 billion film Sony Pictures Animation, an indoor theme park located s officially opened its new el Transylvania.” tour Dracula’s lavish resort nusual guests, starting by a bridge over a foggy moat to
’s lobby. There, they will meet will guide them through more ons. on will be a worthy addition to work on the Hotel Transylvania ok more than three years, o build a unique space for ning the latest technical and ns to create a comedic horror able for the whole family,” ll, technical director of Dream
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Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
AAPA, the global association for the attractions industry, announced Patrick Haller has joined the organisation as vice president of global marketing, communications, and membership. Haller brings an extensive background in association marketing, strategic planning and management. He will lead the association’s global marketing, communications, and membership strategy and plan implementation.
With more than 15 years of association marketing and communications experience, Haller is ready to advance IAAPA’s key initiatives on behalf of the global attractions industry. Most recently, he served as senior director of membership and member services at the National Business Aviation Association (NBAA) in Washington, D.C. where he was responsible for growing the association’s membership, expanding membership value, and deepening the organization’s relationships and engagement with members. Prior to joining NBAA, he served as strategy director for member and component support at the American Institute of Architects. He also worked as the senior director of research and business intelligence at the Aircraft Owners and Pilots Association.
“Patrick is a great addition to IAAPA’s leadership team,” said David Mandt, executive vice president and chief engagement officer, IAAPA. “He will work closely with our regional leaders and guide our strategic marketing and communications initiatives to grow membership, drive engagement, and promote IAAPA’s products, services, and events.
Haller earned a Bachelor of Science in Marketing from the University of Maryland and a Master of Business Administration and Master of Science in Strategic Management from Indiana University. Haller has also earned the Certified Association Executive (CAE) credential from the American Society of Association Executives (ASAE). He will be based at IAAPA’s global headquarters in Orlando, Florida.
Tornado Springs opens
The park’s technical infrastructure was so badly affected that its teams have had to work non-stop for two months to clean, disinfect, control and repair all of the damage.
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
A spokesperson for the park has confirmed that when it opens on 2 October, it will be with all known safety measures in place, including compulsory mask wearing for those over the age of 12 and limitations on capacity. Guests are advised to book in advance.
For its reopening, Walibi is also offering a special online promotion: “Back to Sensations”, which allows adults to enjoy a day of fun at Walibi at the child rate.
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
6
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
Walibi Belgium will open its doors 2 October
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
Walibi Belgium will open its doors on 2 October, following the floods that hit part of Belgium mid-July.
IAAPA EXPO EUROPE EDITION
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