PW-MAR20-05-Frontgate.qxp_Frontgate 30/03/2020 17:17 Page 5
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Paul Callander, chief strategy officer, Dreamworld, WhiteWaterWorld, SkyPoint: Adapt your brand presence to the environment –We have created
colouring in pages for our guests to print at home that will both keep them engaged with our brand and keep our brand front of mind. • Use honesty to create impactful social content – Our park has wildlife that needs care even in a lock-down situation, so we’re telling and showing our guests how we’re continuing to do this.
Maze Top View
Maurer Rides announces indoor coaster, Spike Maze
• Find aspects of your business to make virtual –We have set up live stream filming of some of our wildlife so that guests can watch them from home and keep having “Dreamworld” experiences.
Tornado Springs opens
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
The yellow haze zone is foggy and toxic. But the yellow lasers are the guest’s chance: Wherever they appear, they can press the boost button and become faster.
TEA Digital launches The Themed Entertainment Association (TEA) has launched TEA Digital to use the organisation’s dedicated, global
White, blue, red, yellow - the technical background for this interactive indoor experience is the patented spike drive. The modern version of the gear drive allows the exact position of the vehicles to be recorded at any time - the different coloured lasers in the Maze are switched on and off
platforms and online channels to support its membership with education, professional development, discussion and networking. The program will support online discussion threads, webinars, watch parties, virtual mixers and more – including an online job fair.
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
IAAPA EXPO EUROPE EDITION MARCH 2020
Maurer Rides opens the door to a new roller coaster experience, because Spike Maze challenges the riders’ reaction skills. Not only do they accelerate and brake themselves, lasers in four different colours trigger different moods in the indoor coaster and immediately demand certain actions. Only those who master the challenges well, will master the labyrinth. The Maze indoor concept has four zones. The white Mystery Zone takes guest to other spheres, mysterious, exciting - or scary? In the other three zones, however, they need to react quickly: If guest see a blue laser – they must step on it immediately! Only if they reach the blue laser before it switches off will they be rewarded with a boost and be able to accelerate additionally. “The blue energy zone demands full concentration and charges your power,” according toa spokesperson. But guests must watch out for red: In the explosive Action Zone, red lasers can slow them down at any time. If they don’t slow down fast enough, the red flash will hit them and slow them down.
• Bring your product or service into the homes of your guests – Our SkyPoint business is working on how-to videos for menu items and cocktails that guests can create at home.
Coen Bertens, theme park director, Efteling: Thrill seekers can still experience the adrenaline rush of riding a roller coaster through our series of on-ride videos available on the Efteling YouTube channel, which are filmed from the front carriage on rides at Efteling. For Example, viewers can experience the tale of De Vliegende Hollander (The Flying Dutchman) and the jaw-dropping Baron 1898 dive coaster – which plunges 37.5m into a mineshaft at
Park News
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How do you keep guests engaged, while gates are shut?
90km/h. The channel also has walk-throughs of the recently opened attraction, Fabula as well as three different journeys through the magical Symbolica: Palace of Fantasy. Alongside this, users can get Efteling tips from Efteling
employees, behind-the-scenes access and sneak peaks of the new double family roller coaster,Max &Moritz.
Pia Adlivankin, CEO, Linnanmäki Amusement Park: During this exceptional time we want to keep our guests close and still offer them fun and joy with amusement park -like
experiences through our multiple channels. For children who are being homeschooled right now, we offer joy in the form of free-of-charge learning materials on our website related to Linnanmäki Amusement Park and also current topics such as learning media skills. Across our popular social media channels we offer
amusing content such as many quizzes, fun things to do, challenges and funny contests to keep the younger-ones entertained. Also, Linnanmäki has enchanting material throughout its 70-year-old history, so we have brought photographs from our archives to our social media channels for people to marvel and to refresh their good amusement park memories. In addition, this spring we will launch our very own
amusement park boardgame, featuring a range of fun tasks that will challenge their intellect. This game will enable our guests to enjoy Linnanmäki Amusement Park while at home.
Smurfs theme park re-opens in China After a long period of closure, Smurfs theme park ‘Dream City’ in China has opened its doors again for the public. One of the main attractions is Lagotronics Project’s recently installed GameChanger dark ride, ‘Swamp Adventure’, which is completely themed in Smurfs style.
accordingly. The number of lasers and the interactive elements can be expanded and changed at will by the operator. Start and finish is in the red action zone.
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Spike also means 100 % traction at every point on the track. The drive sits directly on the vehicle and instantly takes over every action of the driver. Its reaction speed directly influences the driving experience - in combination with the light, fog and laser elements, an intense pull reminiscent of gaming and virtual reality. But the experience in the Maze is real. “Spike Maze has a compact footprint and different designs are possible,” said a spokersperson.
Park World Excellence Awards: New sponsor
Suzanne Smagala-Potts, public relationsmanager, Ripley Entertainment:With so many families staying at home and looking for ways to keep their children
entertained, we have created a way for our guests to engage with Ripley’s virtually. Ripley’s Aquariums at Home and Outside the
Odditorium can be used as hubs for a schedule of live Facebook events, downloadable educational materials, arts-and-crafts, and more. Be sure to follow us to tune in for events like Story Time
Live!, Champs & Chumps with Dustyn, and even live readings ofMoby Dick… on toilet paper! These sites will be continuously updated with additional
lesson plans and activities throughout the week. Following advice from health officials to practice social
distancing, our Ripley’s Believe It or Not! attractions and Ripley’s Aquariums are temporarily closed, but we are thankful for the opportunity to deliver free, family-friendly entertainment and educational Ripley’s programs directly to your homes.
TessaMaessen, Communications Manager, Toverland:We keep our guests entertained through our social media channels.We share our park shows and on ride videos of our main attractions.We also provide games to play at home and ask our followers to share their best Toverland memories with us.
The Park World Excellence is delighted to announce that accesso has signed up to sponsor the event. Media director, Paul Ryder said: “As a leading technology solutions provider for attractions and venues worldwide, this latest signing is proof that the Park World Excellence Awards now sits on the international stage too as a leading event for the industry.”
entertainment. It is an honour to support this year’s programme and celebrate the incredible work of our colleagues over the past year.” The Park World Excellence Awards closes for entries and nominations on 30 September. The 2021 crop of finalists will be announced in November, with the winners crowned at a virtual awards ceremony mid -December.
Kernels For more information visit
www.parkworldexcellenceawards.com
Andrew Jacobs, accesso chief commercial officer, said: “Park World is one of the premiere guides for our industry and its Excellence Awards programme has quickly become a key opportunity for those in leisure and
Dreamworl resort hote
Covid-19: IAAPAprovidesadditional resources Visitors to the IAAPAMember Resource Center can learn more about the support in their region and take advantage of free IAAPA resources, including Covid-19 webinars, a Crisis Communications Plan Template, the IAAPA Security Advisory Program, Covid-19 Educational Series and more.
F
uture Dreamworld guests will be able to stay and play, with plans underway for a new $75 million Dreamworld Resort including a resort-style hotel
and tourist park. Dreamworld is excited to announce that it
has entered into an agreement with experienced accommodation developer Evolution Group to fund and build an accommodation precinct on part of the surplus land owned by Ardent Leisure adjacent to the Dreamworld park. The accommodation offering will include a 4-star 250-room resort-style hotel, 40 bungalows and a 5-star tourist park with 100 powered sites. Dreamworld Resort will be designed to cater to all guests, especially interstate travellers, with a broad range of family friendly accommodation options, as well as restaurants, conferencing facilities and leisure facilities such as swimming pools and a gymnasium. Guests of Dreamworld Resort will also have exclusive
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