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www.parkworld-online.com
Three Technologies to level up your
toolkit in 2022 George Hambleton, accesso’s vice president, sales, talks ticketing and access control
F
rom thrilling rollercoasters to mouthwatering food and drink options, every theme park and attraction delivers a unique experience for enthusiasts from around the globe. But despite their differences, one thing unites operators of all sizes and geographical locations: the drive to provide a safe, efficient and enjoyable experience for their beloved guests.
The various setbacks of the last couple of years left many operators having to pivot at the drop of a hat, implementing never-before-seen processes and strategies to ensure success. We’ve seen countless operators leverage the power of technology to welcome back guests with safety top-of-mind, boost revenue and provide an amazing guest experience. As we look to the future, three technologies stand out as essentials for operators looking to level up their toolkits.
Virtual Queuing COVID-19 has turned virtual queuing into a must- have for modern consumers, as guests have quickly grown accustomed to the added convenience of virtual lines. And for good reason! Virtual queuing empowers guests to make the most of their day, stepping out of long physical lines and enjoying all that an attraction has to offer. Without rushing from one line to another, guests have the security of knowing where they need to be
and when. They can more effectively plan their day, carving out time to go souvenir shopping, grab a bite to eat or catch a show. These small purchases – such as a $3 pretzel enjoyed with a guest’s reclaimed time – can add up quickly, helping drive incremental per-cap spend on-site. On the back end, dynamic virtual queuing technology, such as the award-winning accesso LoQueue virtual queuing solution, can help operators to better control guest flow, manage ride downtimes and troubleshoot throughput challenges, all while maintaining real-time communication with guests and driving a more positive guest experience.
Distribution
When it comes to maximizing revenue, the road to success starts with visibility – but standing out from competitors can be incredibly challenging. Fortunately, ticketing distribution technologies can help drive increased ticket sales by connecting venues with a global network of third-party distributors. For example, accesso’s distribution platform, Ingresso, can help operators reach more than 1 billion potential new customers. Additionally, this type of technology can eliminate the need for traditional paper ticket vouchers, making way for real-time barcode scanning. This operational tweak can eliminate long lines at the gate and allow guests to enjoy even more time doing what they
love. Plus, with eCommerce fraud on the rise, a sophisticated distribution system mitigates the risks of duplicated barcodes or fraudulent vouchers, giving operators and guests alike peace of mind.
Mobile-First eCommerce
Mobile is the leading avenue for eCommerce purchases, and the majority of guests now expect the ability to navigate their online purchasing experience through their mobile device. Beyond this, a 2020 Salesforce survey found that 66% of consumers expect a company to know their individual needs and expectations, with another 52% expecting to receive personalized offers. To meet modern guest expectations, it’s imperative to have technology in place that will empower guests to plan their day and complete their purchases all from the palm of their hand. With the help of the right eCommerce suite, such as the fully hosted accesso Passport ticketing solution, operators can help guests curate their individualized journey by delivering revenue-driving up- and cross-sell opportunities – through whatever device the guest prefers. Now is the time for operators to capitalise on guests’ ever-increasing reliance on mobile devices to positively impact the guest experience and their own bottom line.
Visit accesso at booth #2-758.
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IAAPA EXPO EUROPE EDITION
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