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Looking for interactive attractions at IAAPA Expo in Barcelona? Here’s 7 things to consider
IAAPA Expo Europe is back with a bang this month in Barcelona. And it could just be the place to find the next interactive attraction to wow your guests. But before you go shopping on the show floor, here’s some important things to consider, according to Alterface.
1) Think outside the Expo Whilst the team from Alterface will be only too happy to showcase its interactive technology on booth #2-465 at IAAPA Expo Europe, nothing beats experiencing it in action in a real theme park.
2) Select the right show control Street Mission is one of many award-winning dark rides Alterface has worked on over its 20 year history. The Belgian company’s interactive technology can also be found at the heart of attractions such as Six Flags’ Justice League: Battle for Metropolis rides in the United States (another Sally Dark Rides project), multiple Legoland Discovery Centre dark rides around the world, Maus au Chocolat at Phantasialand (Germany) and the Bazyliszek at Legendia (Poland). Each of these rides immerses guests into the
Sally Dark Rides used the Alterface “Salto” interactive system on the Sesame Street: Street Mission dark ride
Happily PortAventura World, approximately
90 minutes west of Barcelona, is home to Sesame Street: Street Mission. Opened in 2019, this Thea Award-winning attraction was created and produced by Sally Dark Rides. Alterface was honoured to be chosen by Sally to provide the SaltoTM system that guests use during the ride to collect cookies. Anyone familiar with Sesame Street, will know how much fun to expect. PortAventura will host several events before
and after the IAAPA Expo including Monday’s (September 27) EDUTour and Sustainability Day, plus the SATE Europe conference from the Themed Entertainment Association on September 30/October 1. Or you may wish just to visit in your own time to experience Sesame Street: Street Mission. Big Bird will be waiting!
SEPTEMBER 2019 50
action thanks to the SaltoTM show control by Alterface. Originally a simple video player, showing the right movie at the right moment, this show control software has evolved over the past 20 years to become a real-time engine. Put simply, this makes it easier to work with other studios and content providers. Just one year before the Street Mission
recognition, another dark ride picked up a Thea Award. Popcorn Revenge, produced for Walibi Belgium by Alterface on a turnkey basis, integrates SaltoTM with the firm’s Erratic Ride system to accommodate more movement and trigger effects over a non-linear ride path. Furthermore, this interactive ride was awarded a European Star Award and Best Use of Technology in the Park World Excellence Awards.
3) Interactive Vs passive attractions “Interactivity is just one of the tools which helps attraction designers make sure that visitors feel involved in the experience,” says Etienne Sainton, responsible for Product Management at Alterface. “This doesn’t mean that you need to make everything interactive and that a non- interactive attraction can’t be a good one.”
However, interactivity offers several benefits:
• It adds action in what could otherwise be too passive an experience.
• It can give realism to the scenery and media content because you are able to interact with them.
• It helps to guide the visitors by informing them what they need to do during the experience.
• It helps to provide a sense of physicality to an attraction, an important consideration in today’s increasingly haptic world.
IAAPA EXPO EUROPE EDITION 51
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