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www.parkworld-online.com Boosting return visits and
driving greater average spend Founded in 2001, and celebrating its 20th anniversary, Embed grew from a humble tech startup to an integrated cloud-based business solutions platform that enables business owners in the family entertainment space to achieve greater operational efficiency while reducing costs and increasing profitability.
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hroughout the years, Embed has been “laser-focused” on its key strengths: building a comprehensive and holistic consumer experience, constantly innovating and brainstorming creative ideas, and cultivating close knit relationships with customers and partners such as AWS, Google & Apple.
Headquartered in Singapore, the company has five offices worldwide, with new premises in Dallas, Texas (2005) and Dubai (2008). Embed now serves a diverse and wide-ranging customer base of more than 1,000 clients from 56 countries, with a total of over 3,000 cashless business management system installations. Notable clients include FEC juggernauts TEEG Group (Asia), Dave & Busters (North America), Veltmeijer Conglomerate (Europe) and Landmark Group (Middle East).
“When the pandemic hit, family entertainment centres (FEC) were left reeling from the significant impact COVID-19 had on their businesses. Embed responded immediately, launching a range of invaluable initiatives to support customers in their road to recovery, focusing on low-touch experiences, embracing automation, leveraging technology and streamlining communication,” says CEO Renee Walsh.
These efforts culminated in the Embed COVID-19 Resource Center and COVID-19 Relief Act. A key element was the Mobile Wallet, Embed’s most recent award-winning innovation that CEO Renee Welsh gave away for free for one year to all FEC owners. To date, Embed is the only FEC business solutions provider to gain compliance approval from Google and Apple for its Mobile Wallet, and the only non- finance, banking and sponsorship brand to sit in consumers’ mobile wallets.
Renee explains further: “When it comes to technology innovation, Embed draws inspiration from emerging technology in hyper-competitive industries, keeping a finger on the pulse of emerging consumer trends and consumer behaviour. You can’t afford to take shortcuts when it comes to your business software solution, especially if your business revenue and profit depends on it. Consumers’ drive technology adoption and expect businesses to follow; there isn’t a single business that can ignore this if they expect to stay in business and thrive. “Identifying changes in consumer behaviour
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and adapting one’s core business to meet evolving customer needs are crucial in a pandemic. Embed rose to the challenge and actively contributed to that narrative, empowering, enabling and easing the business of fun for their various stakeholders.” The Embed team will be demonstrating the award- winning Mobile Wallet at Booth #2-770. Here’s what you can expect to see:
Free Mobile Wallet: “The generation of cashless. virtual game card in your mobile phone.”
A key element of the Embed COVID-19 Resource Centre was the Mobile Wallet, Embed’s latest award- winning innovation, which it gave away free to all business owners. Protected by advanced security and encrypted mobile technology, Embed’s Mobile Wallet has APIs available to link to any FEC mobile app. Without the hassle of downloading an app, the Mobile Wallet allows guests to play games and reload with their virtual card directly from their mobile phone - anytime, anywhere.
Game-Changing RFID Media Wearables Debuting at the IAAPA 2019 show in Orlando, Florida, Embed’s collection of wearable media redefined the ‘game card’ by combining fashion, textile design with various materials, and technology.
With over 200 design variations covering every consumer demographic and amusement category, Embed’s RFID media wearables is the currency of family entertainment businesses that will act as a key for loyalty programmes helping FECs boost return visits and drive greater average guest spend.
When the pandemic hit, family entertainment centres (FEC) were left reeling from the significant impact COVID-19 had on their businesses. Embed responded immediately, launching a range of invaluable initiatives to support customers in their road to recovery, focusing on low- touch experiences, embracing automation, leveraging technology and streamlining communication.
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