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do rotations at street level before disappearing back inside to continue their journey. Seeing people enjoying the ride is designed to create the “wow” factor and drive footfall. “Dark rides, by their nature are notoriously difficult to sell, in other words, they are not as visible as a coaster, so more creativity has to be put into the marketing,” says Eric smiling.
Having a network of these
locations is going to reduce the cost of every new content for operators and it makes the whole business model viable in terms of return on investment.
A unique motion platform Triotech is leveraging its motion seat expertise to propel guests into the action in a unique way. “The motion platform is completely different to any vehicle that’s out there,” says Eric of its USP. “It’s not bigger, but we think it’s better as it’s a four-player platform with motion seats.” Ernest continues this point: “Putting motion seats on
a vehicle, with a rotational platform is an approach has not been used, to my knowledge, on any other dark ride and that that gives us a platform which is flexible for different contents.” Then the new content, developed over time will allow the operator to bring in guests for repeat visits. While the marquee is fixed, everything else from the queue-line to the experience in the cart is digitised, so with fresh yearly content, operators effectively have a brand-new ride experience without need for any further investment. “We’ve done this for more than 15 years now in all of our flagship products. This is going to become our largest action product, so we have a whole dedicated team of almost 40 people developing content full time and we already have content number three and four on the drawing boards. We have two contents ready now that are going to be released for 2022,” says Eric.
Interestingly too for a dark
ride, not all of it is in the dark. Those waiting in-line will see the vehicles come out and do rotations at street level before disappearing back inside to continue their journey.
Not only does the Hyper Ride represent an interactive
experience for guests full of fun and gaming, it’s also a great business model for guests: “Having a network of these locations is going to reduce the cost of every new content for operators and it makes the whole business model viable in terms of return on investment.” The team is keeping tight lipped on the finer details. While the Triotech team in Barcelona will share some
IAAPA EXPO EUROPE EDITION
information, readers will have to wait for Orlando where one of the carts will be unveiled at the booth to see and ride. “It has to be a family experience, but it’s going to be brand new in terms of the next technology and graphics. Once we get a library out there to a network of these locations, I can envision them showing more than one movie, so on Friday nights they might go with something more edgy, then on a Saturday matinee something that is more for kids. The first wave is going to be wide appeal content, but the next generation of content will offer proven storylines that are evergreen and designed for the whole family to enjoy.” The aim says Ernest is to have signed up a dozen locations (it already has its first two underway) for opening in 2023 and 24 and once we have that network of locations, we can regularly come up with seasonal content and flagship content including, eventually, branded IP.”
Unbelievable value
When the pandemic hit, rather than let staff go, Triotech decided to keep all its creative minds within the business and thank goodness it did, because what they have created is something which, at half the cost of the average dark ride, provides the kind of action and thrills that will draw huge crowds closer to home and help smaller operators bounce back. “I think the pandemic has just accelerated this movement in terms of people wanting to have entertainment locally, instead of travelling halfway across the world. The same thing happened with your home theatre - instead of going on a large family trip to the cinema, people started getting these huge TVs. This was true before the pandemic, but if anything, I think it’s just been accelerated, elements of which will be permanent. So, I think we are bound to see an acceleration of developing location based, viable media rich experiences. “When the pandemic hit, many operators did not have the budget they had before,” continues Eric. They wanted to be able to offer something different, but they didn’t want to have to build a whole new building for it. In the Hyper Ride what we have is a small footprint and a smart price tag; we say this is smart because it needed to be, it’s not the cheapest but it’s smart based on what you’re getting. In that sense, it’s unbelievable value for money. Once you have paid the initial outlay, the content updates mean you can offer visitors something entirely new year after year. It’s the unique package and it fits the needs of local operators.”
To find out more visit Triotech at IAPPA Expo Europe, in Hall 2 booth 2-941.
Eric Beauregard
Ernest Yale
When the
pandemic hit, rather than let staff go, Triotech decided to keep all its creative minds within the business and thank goodness it did, because what they have created is something which, at half the cost of the average dark ride, provides the kind of action and thrills that will draw huge crowds closer to home and help smaller operators bounce back.
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