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4) Interactivity and storytelling “Interactivity is part of the story,” says Laurence. “It is like the sixth sense of the ride perception beyond the five senses. It gives power to the guest as they become a living part of the story.” The future for many attraction experiences
is a blending of digital, physical, visceral and emotional. Interactivity allows audience members to enjoy very personalised emotional moments. They become completely immersed in the adventure, creating lasting memorable experiences.
and an end. By the time they step off the attraction, guests will hopefully have become so immersed in the experience they will snap up some of the bespoke Popcorn Revenge merchandise available in the gift shop.
5) The influence of gaming technology in interactive attractions Video games and interactive attractions go hand in hand. That’s because gaming fuses, storytelling, interactivity and technology – important ingredients behind some of the most compelling theme park experiences of recent years. However, it is important to understand some
key elements of game design, specifically how players engage with your story, before you apply those principles to attraction design. The challenge then is how to use game technology to enrich your attraction and offer something greater than some of its parts.
“Every day we take pride and joy in
being at the side of our partners and clients to create quality media-based interactive attractions which unite friends and families,” says Laurence, who was there at the beginning back in 2001. “Our involvement can vary from one project to another, from providing ‘just’ the technology to producing complete turnkey attractions. Yet in every project we always strive to achieve a perfect balance between technology and emotions.” Laurence says she was honoured to be one
The ways in which we experience stories is affected by narrative methods such as non-linear, digital and interactive storytelling. By using a combination of different methods, we can engage guests even beyond the attraction itself, and acceleration of the adoption of new IPs. In Popcorn Revenge, for example, visitors
to Walibi Belgium will experience a fun world filled with cute characters. Yet beyond this there is a backstory to drive their behaviour, a story arc with a beginning, a little conflict and competition along the way, a crescendo
Here’s an insightful quote from Disney Imagineer Asa Kalama, Executive Creative Director on Millennium Falcon: Smugglers Run: “I want an experience that takes place not on a screen, but in the terrestrial world. I think we’ll get there, but it’ll take a lot of trial and error.” (As shared on Twitter by @InParkMagazine from #TEAsate in May 2021)
6) Interactive expertise matters Celebrating 20 years of creating interactive experiences in 2021, Alterface made its name in the attractions industry with the Desperados interactive theatre, but began as a research project at the UCLouvain University, initially concentrating on gesture recognition technology. Today it is the world’s leading provider of interactive attraction technology with over 211 projects (including 71 dark rides) in 39 countries.
of the judges earlier this year in the Storyland Studios Design Challenge. Like Alterface, the California-based design firm is also celebrating 20 years in business. “Storyland invited the next generation of storytellers to showcase their talent,” she explains. “There were a lot of inspiring and creative ideas. I guess the best is yet to come.”
7) Future-proof technology “The multiple industry and fan awards are nice,” says Stéphane Battaille, CEO of Alterface. “But the ultimate proof of our technology is provided by our many satisfied customers around the world, and more importantly their guests. Our team continues to invest in creative and technological developments to ensure each Alterface attraction will engage audiences for years to come.” Above all, says the Alterface CEO: “By
adding Interactivity, we make your story alive.”
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