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FEC Spotlight
The Workz
about any space. There’s less inventory required, since Duckpin Social uses a smaller, standard-sized ball and rental shoes aren’t required. Like standard tenpin bowling, Duckpin Social appeals to young and old, drives food and beverage sales, keeps guests on the property longer, encourages repeat visits, and builds guest loyalty.
“I think about cost and revenue per square foot, and when you look at Duckpin Social, it’s a no-brainer,” says Corey Kolquist, owner of Skyline Social & Games in Duluth, Minn. Kolquist added seven Duckpin Social lanes to his center, which already boasts 24 lanes of traditional bowling. “In the first six months, Duckpin Social has more than met expectations. It’s the perfect corporate event attraction because it’s not intimidating. You just need to move a ball down a 16-foot lane, and you have three tries to knock the pins over. You don’t even have to rent shoes; in fact, you can play in heels, dress shoes, whatever.” At The Workz on the Riverfront in Cuyahoga Falls, Ohio, traditional bowling wasn’t an option due to space constraints. The owners opted for Duckpin
Bowling is a great
differentiator for any venue due to its mass appeal and social nature.
Social as their anchor attraction rather than laser tag or escape rooms. “We felt that bowling would have the most mass appeal and potential longevity,” says Melissa Barnes, director of parties and attractions. “We’re booked in advance for every weekend. A major advantage of Duckpin Social is that all different segments of guests love it. Families, young couples, groups of 30-somethings, groups of 50-somethings…
IAAPA EXPO EUROPE EDITION 43
you name it, they all enjoy Duckpin Social!” Duckpin Social is just one of many Brunswick solutions designed to optimise customer success. For operators who are new to the bowling business, a partnership with Brunswick Bowling includes personalised help with market analysis and space planning, to create a solution that’s customised for the venue’s market, goals, and facility. And today’s technology means that bowling is easier to operate than ever before.
“Bowling is a great differentiator for any venue due to its mass appeal and social nature,” says Mark Lambourne, Brunswick vice president of international sales. “And, bowling is a cash business with no receivables and very low inventories. After the initial investment, it requires little working capital, so revenue flows to the bottom line.”
Bowling
involves very low overhead and operating cost. Proper design of a bowling centre will allow you to maximise labour for effi ciency and ensure a smooth guest service experience
Broadmoor Colorado Springs
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