UEC Preview
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Further media-based attractions include Hide & Seek VR, a virtual reality escape room where Houba City explorers must escape from dangerous animals in the jungle. Marsupila-me challenges visitors to outrun the Marsu and other wild jungle animals on a running track or treadmill. By using augmented reality the guests can view the Marsupilami or other animals running alongside them on the wall of the running track. With its moving seats, The Great 4D Movie Theatre is the place to watch, and feel, some of the compelling Marsupilami adventures. From your moving seat you can discover the city up close and personal, climbing roofs, rushing through the streets and flying high up in the sky with a flock of friendly and colourful birds. Guests of all ages and skill levels can get active on Houba Climb & Jump as they challenge themselves to climb the rock formations on an interactive Marsu wall with high scoring. For the younger family members, the Little Palombians soft play village provides lots of fun, whilst parents can relax on the square.
And surely you cannot leave without a tangible and cute memory from the Marsu store! With more than 400 licensed products already on sale at Parc Spirou, several Marsupilami video games, plus a 52-strong series of CGI animations coming in 2023, the brand’s merchandising potential should be clear.
Making the Marsupilami dream a reality
We now know the exciting experiences and attractions that will await guests at Houba City. But what happens next before the first Urban Experience Centre brings the Marsupilami world to life?
“From the customer proposal to actual opening we will follow four major steps,” says BoldMove Nation’s Technical Operations Director, Michael Commerman. “Firstly we recommend
IAAPA EXPO EUROPE EDITION
a feasibility study to assess the market situation, financial forecasts and budget. Together with our experienced operations consultants in each region we look at visitor potential, operational and strategic issues, up to marketing programmes, making sure the project can be profitable. Once that analysis is done and we have a clear understanding of the project scope, we start the master planning process, laying out the attraction grid with technical details.
“The second step looks at the building specification. It also evaluates the visitor flow. What is the best strategic positioning of the attractions, not just for guest experience but also health and safety and the efficient operation of the UEC and wider mall or venue it may be a part of. Where possible, we want to make our attractions accessible for physically impaired guests. All drawings and data such as static and dynamic loads, electrical requirements and safety guidelines are shared with stakeholders such as architects, engineers, venue owner or developer – ready for approval by the local authority.” “With the third step, we manage the entire production and building process on site to make sure all attractions are installed properly. This involves supervising attraction and theming partners, audiovisual and show control installation. Once all attractions are fully certified and the project has been completed to our satisfaction, we will hand over the UEC to the operator and assist with staff training.” “The fourth and final step is after service and even marketing support. Our team wants to see Houba City succeed. So we really see this as the next chapter of a long and fruitful partnership between all parties.”
Saviour of the shopping mall? utting guests at the heart of the experience With the Urban Experience Centre, BoldMove Nation wants to revitalise urban and suburban spaces, increasing footfall and retention with fun
experiences that cannot be matched from home. “The Coronacrisis boosted ecommerce and kept visitors away from physical locations like retail and leisure venues,” says BoldMove Nation Managing Partner Anja D’Hondt “This resulted in lots of empty spaces, but an exciting opportunity too as people are really seeking to have fun again with friends and family. And it doesn’t stop at shopping malls. Regional theme parks, city centres, tourist destinations, zoos and museums are also craving new experiences. “With Houba City we offer the ideal mix of fun, action and personal growth. We re-activate people with new but proven technologies, challenging and stimulating them in the most engaging way. Marsupilami is a strong and universal IP with interesting multi-faceted characters and an extensive visual library. Together with Mediatoon and our attraction partners, we can’t wait to bring the first UEC to life.”
You can meet the BoldMove team and Marsupilami friends at IAAPA Expo on Booth 2-1584!
(c) Marsupilami 2021 Dargaud-Lombard SA 59
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