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Park Update


A blockbuster hit!


Lionsgate Entertainment World, the year-old critically acclaimed vertical theme park in Novotown on China’s Henqin Island near Hong Kong and Macau re-opened on 24 June. Park World editor, Becci Knowles caught up with in Jenefer Brown executive vice president and head of Lionsgate Global Live, Interactive and Location-Based Entertainment in the days after, to find out how it went.


J Jenefer Brown


enefer has established Lionsgate as a major force in branded entertainment with a fast-growing location-based entertainment business that


encompasses attractions in the US., Europe, the Middle East and Asia. She also oversees the dynamic interactive games business that continues to expand the reach of Lionsgate’s iconic film and television properties. Under her guidance, the company opened Lionsgate


Entertainment World in Hengqin, China, a year ago. The initiative adds to a portfolio of Lionsgate-branded attractions and events that includes the Lionsgate Zone of the Motiongate theme park in Dubai, the Official Saw Escape Room in Las Vegas, The Hunger Games: The Exhibition, the Now You See Me Live stage show and La La Land, Hunger Games and Twilight live-to- film concert tours. Lionsgate is also adapting two of its most acclaimed intellectual properties to the Broadway stage in collaboration with award-winning producers: the long-running television series Nashville and the film


36


sensation Wonder. In addition, Jenefer heads up Lionsgate’s interactive


games business highlights of which include the ground- breaking Fortnite X John Wick crossover, John Wick Hex; psychological horror game Blair Witch; and top- selling Five Nights at Freddy’s VR: Help Wanted. Other releases include the addition of Hellboy to Ubisoft’s top ranked fighting game Brawlhalla, and Power Rangers: Battle for the Grid, a new console game built upon the success of leading mobile game Power Rangers: Legacy Wars.


Re-opening safely Commenting on all of the work that has gone into re-opening Lionsgate Entertainment World safely, Jenefer says: “With our partners at Lai Sun Group and Village Roadshow Theme Parks, comprehensive epidemic prevention and control procedures were developed and implemented that follow the regulations


SUMMER 2020


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