Park Review www.parkworld-online.com


Centre of attention: FUNTOPIA


In the fi rst of our regular profi les of leading family entertainment brands we look at FEC Funtopia and its plans for international domination through its fast expanding franchising programme


A


lready present in a number of international markets and with ambitious plans to reach more, Funtopia is part of the larger Adventure Facilities Group


which includes climbing wall pioneer Walltopia and also spin-off brands such as Rocktopia, Ropetopia, Ninja Course, Rollglider and Adventure Hub. Founded in 1998, by two climbers - Ivaylo Penchev and Metin Musov - total group turnover now totals around 21m


and the Group has successfully completed projects across its brand portfolio in 42 countries, employing over 600 people. Funtopia is the group’s brand of adventure entertainment


centres which is expanding through a mix of franchises and corporate openings. But it is the international franchising operation, which is driving the fi rm’s growth. It hopes to have 50 open across the world by 2020.


Site selection is one of the major contributors to an entertainment centre’s success. Therefore Funtopia has developed a detailed approach to the evaluation process. It takes knowledge and experience and involves analysis of several key factors:


 Accessibility  Visibility  Traffi c fl ow  Physical obstacles  Psychological factors  Areas heavy on retail & restaurants


 Venue size  Utility availability  Drainage  Key characteristics of vicinity  Patterns of travel in community


 Site orientation  Competition  Zoning


OCTOBER 2017


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