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Attraction Profile www.parkworld-online.com


product for operators. Some have come on the front end; most notably the addition of a second game play - Beam Buster - and a video capture feature which allows players to purchase videos of themselves playing the Laser Maze and share it across social media platforms.” Customer feedback has also helped shaped its


development: “We are regularly incorporating customer feedback into our product. Beam Buster came directly from observing the younger clientele at one of our customers only wanting to touch the laser beams. Our engineers saw this as an opportunity to make a whole new game play in which the goal is to break the beams and a second game play was born.” So first into the market, ten years of success, new


product developments, international expansion, is time for celebration, surely? “We mainly wanted to use this anniversary as an


opportunity to thank our existing customer base for being loyal to Funovation throughout our 10 years. They have been very loyal to us and a strong factor in our continued growth. “Additionally, we are celebrating internally and


recognising all of our employees but mostly, it’s business as usual at Funovation; working away at launching our second product.” The obvious question is, what does the next ten years


have in-store for Funovation? “We’ve built a strong foundation and our goal is to continue to grow from that – launch at least one more new product, continue to enhance and grow our existing product line, and expand into new markets and parts of the world! Needless to say, we’re very excited for what the future holds.”





“ Beam Buster came from observing the younger clientele at one of our customers’ sites... our engineers saw this as an opportunity.


trampolines. We have installed a few of these systems already with several more in the works. The Laser Maze Challenge continues to see great success in the North American marketplace and we are also expanding into other parts of the world, particularly in China where we are installing several systems in the coming months. “Additionally, we are in the final stages of the


development of our second attraction. Details are being kept under wraps until its launch but we are very excited to bring this new attraction to market.” As well as new technology development and new


product areas, the firm is enjoying expansion into overseas markets, with Asia a particular fruitful territory. “The North American market remains our strongest


market but Asia seems to be where we are expanding the most rapidly. We have several Mazes in Japan and are gaining a foothold in China through several partnerships that we have recently developed.” The Laser Maze has changed in ways large and small


over the last ten years. Some of the changes have been on the back end to make the system an overall better


OCTOBER 2017 59





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