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Water Park Profi le www.parkworld-online.com


journey E


An epic


The city of Grand Prairie, Texas, recently unveiled Epic Waters, an 80,000-square- foot year-round water park. The goal: make it epic. And so they did.


pic Waters is offi cially one of the largest indoor water parks in the US and represents an innovative public- private partnership that combines community-driven


vision and industry expertise to great effect. Just one part of a massive parks and recreation development project, Epic Waters Indoor Waterpark is the epitome of both next gen water parks and a prime example of integrated experiential entertainment.


The concept has generated so much excitement, they managed to sell the fi rst 300 annual passes before they had even put a single piece of steel in the ground. Bringing such a complex vision to fruition demanded a very different approach and a dedication to leveraging not just the hottest trends and technologies, but the right ones.


26


The birth of something epic In May of 2014, the residents of Grand Prairie, Texas, voted yes to move forward with an ambitious public project: a mega recreation center that was to include the usual trails, aquatics and exercise centers, but also a library, amphitheater, gigantic playground, and an indoor/outdoor water park. And they would combine revenues from two local sales taxes to do it, making the community members true stakeholders. Grand Prairie parks, arts and recreation department and


its director, Rick Herold, were already infamous for a number award winning public projects. By 2015, they were ready to move forward with making


the Epic Waters Indoor Waterpark portion of the project a reality. They began researching the latest and greatest developments within the commercial water park industry, including retractable roof designs that would allow the facility to operate 24/7/365. The team had already decided that with the scale and scope of such a large undertaking, it would be best to bring in an industry partner that specialises in managing indoor water parks. The RFP process eventually lead them to American Resort Management. “We bonded over retractable roofs, but I believe it was


really the common ground we had in putting relationships and guest services fi rst that sealed the deal,” said Richard Coleman, principle and senior vice president of development and operations, American Resort Management.


OCTOBER 2017


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