completely new churros stand was built and the Spirello stand (potato skewers) was redesigned this year as well,” says Manuel. Retail is also an important – and lucrative – part of

the mix. “The general movie theme is also present at the shops. Our shops offer licensed products ranging from PAW Patrol, SpongeBob and other Nickelodeon characters to Star Trek uniforms and souvenirs. Additionally, you can create your own Oscar at the RedCarpet Store, buy various movie merchandise or Movie Park Germany souvenirs and personalised items. We have more than ten different shops,” Manuel tells Park World. Although there is no accommodation on-site, Movie

Park Germany works with various partners to enable guests to extend their stay. “The packages offered by our own tour operator Movie Park Holidays have been very popular over the last years and we were able to further intensify the good cooperation with more than 50 partner hotels.” Asked if there are plans to offer onsite accommodation in the future, Manuel isn’t giving too much away, yet. “Of course, there are plans for overnight accommodation, but they do not necessarily require the construction of a hotel. Within a radius band of 40 km around the park, there are roughly 6,000 beds available in the form of hotels. We might need to find something more complementary, which is also attractive for our core target group comprised of families and kids. All our partner hotels have an occupancy of 85 to 90 percent during our main vacation periods. Thus, a hotel could primarily support shoulder seasons and the B2B segment, but these are not our main focus right now.”

General photo credits for pictures: © Movie Park Germany


Beyond the ride “As we aim to incorporate our motto ‘Hollywood in Germany’ as often as possible, we particularly offer American food varieties including burgers, hot dogs and fries,” says Manuel. The park’s bakery and cafés offer baked goods such as muffins, cakes, or bagels “for a short snack in between rides and you can grab some ice cream or cold refreshments at various spots in the park”. Movie Park Germany has its own Subway and Dunkin’ Donuts store in the park and thus integrates two popular franchise brands into its F&B concept. “However, as an addition, and to offer a multifaceted international menu, you can also enjoy Italian pizza and pasta or Asian wok food. Due to the great popularity of Halloween, a

Re-opening to the public safely Park World asks Manuel about the work that has gone into re-opening safely for employees and guests. What guidance did the directors seek from the authorities and partners? Crucially, are the safety measures working and what will be the challenges going forward? Manuel is very clear on each of these points. “In close cooperation with the local authorities and along the lines of best practices within the amusement and attraction industries, we prepared intensively for the reopening on 29 May 2020 while ensuring the health and safety of guests and team members. Following the official announcement by the state of NRW on 6 May regarding a possible opening of amusement parks, preparations for a safe park operation ran at full speed, starting with the concept development and regular exchange with the health and public order office and the crisis management team of the city of Bottrop, right up to the final implementation of the measures. Looking back on the first few opening days, Movie Park Germany can give a positive summary. The safety measures are working, and our guests have behaved very considerately and respectfully. We will use the experience gained to further optimise the operational processes, of course.” The question on everyone’s lips as parks around the

world begin to re-open is the extent to which various changes to visitor flow and activity have impacted on the guest experience. According to Manuel, however, feedback from guests is “consistently positive and the measures coexist pretty well with full enjoyment of a

JUNE 2020

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