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sought new and innovative ways to inspires visitors to conserve biodiversity. “Through this experience, we hope to trigger an awareness and empathy, and to encourage visitors to find out more about wildlife conservation,” says Danny. This includes reaching out to new segments that do not traditionally visit zoos, such as youths and young adults. Rainforest Lumina is also a universal experience that speaks across all age groups. Singapore Zoo has long been at the forefront of
innovation, and is constantly looking for ways to improve visitors’ experience. “In 2016, we employed animatronics to bring 16 dinosaurs back to life at the Zoo-rassic Park exhibit, which was layered with an engaging augmented reality experience. Through Rainforest Lumina, we want to infuse yet another level of sophistication to the Singapore Zoo—a multimedia night walk, where visitors, both local and international, can better appreciate the rainforest via an immersive and interactive experience,” says Danny.
A world first Opening as one of the world’s first “open-concept” zoos, the Singapore Zoo started with a modest collection of about 300 animals. Today, it welcomes 1.9 million visitors each year and is home to over 2,400 animals representing more than 300 species, of which 34 percent are threatened in the wild. The Zoo has also been successful in breeding critically endangered species and has established itself as one of the best zoos in the world, gaining worldwide recognition. Speaking at the launch of Rainfiorest Lumina in July last
year, Ms Carrie Kwik, executive director, Attractions, Entertainment and Tourism Concept Development for the Singapore Tourism Board said: “We are excited to support the Rainforest Lumina as part of the Singapore Zoo’s 45th anniversary. The Zoo, which has won several regional and international accolades, is an iconic attraction in the region for both visitors and Singaporeans.
Its constant software enhancements play an important
role in refreshing our diverse offerings and enhancing Singapore’s appeal as an attractive tourist destination with new and varied experiences to look forward to with each visit. We hope the Rainforest Lumina experience will attract even more visitors to the Zoo during this special season.”
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