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Interview


Meet Kent Lemasters


Park World had some questions for Kent Lemasters. Here’s what he had to say.


You’ve worked in a variety of venues. Is there a favourite? Why? Not really as there is something I liked in each venue. Each park/venue usually has something unique. In terms of waterparks, the first waterpark I managed, Raging Waters in San Dimas, California would be at the top of my list. Raging Waters is a large park, designed and constructed within the natural environment of Frank Bonelli Regional Park outside Los Angeles, California. The Park features are that it is one of America’s premier waterparks. It’s a large park, covering 49 acres (20 hectares). It is uniquely designed, with a wide variety of rides, slides and attractions. It enjoys high attendance of 749,000 in 110 operating days, and corresponding high Revenue. It is an exciting, high-energy water theme park that is very profitable. However, I want to emphasise that my company, AmusementAquatic Management Group, has been very fortunate to have managed and provided consulting services to many great parks. In terms of AMG, my management company and its clients past and present, after Raging Waters, I would include Super Splash, Splash Adventure, Alabama Adventure, Castaway Cove and Wild Water Adventure Park as all have features that I would rate highly. As a non-Client visitor, Yas Water World and Typhoon Lagoon would rate near the top as favorites. In terms of theme parks, Silver Dollar City, Dollywood, Knott’s Berry Farm would be my favorites.


When you develop a new waterpark, are there some attractions that must be included? The size and demographics of the market the park is located in, the proximity to competition and the attraction mix of the competitive park should assist in determining the design, ride, slide, and attraction selection and mix. However, there are the basic rides, slides and attractions that should always be considered for inclusion. These include a wave pool for capacity and length of usage, a large children’s activity area to attract young families with children, a large interactive activity play structure for marketing, uniqueness, capacity, and variety, and a lazy river for capacity and enjoyment by moms, families, and older visitors. There should also be a four or six person raft ride for the family fun experience, a four slide complex including one or two body flumes, two one and two person tube rides, one three person tube ride, and a free fall drop out speed slide. Once these basic water rides, slides and attractions are provided and established, then you can expand into the newer, creative, highly visual thrill experience water attractions that are needed for future park development, uniqueness, marketing and enhancement of the guest experience. The ride, slide and attraction mix of any competitive waterparks and their proximity to your park should contribute and influence your slide/attraction selection process.


JANUARY 2019


What is the best part about working in the waterpark industry? It’s the “cool,” fun atmosphere you work in. You, as management, can make a difference based on your creative focus; marketing oriented and disciplined management style. Then there is opportunity to create new marketing concepts and attractions, increase attendance, revenue profits and the guest experience. It is a fun business; fun to experience, market and manage. However, profitability provides the basis for success and future growth. There is also the challenge and risk reward factor that creates a motivational challenge to succeed, which is both gratifying and rewarding.


Will the waterpark industry continue to grow? Yes, more than every through several different ways. There will be new, cutting edge, out of the box, unique attractions combining dry/wet attractions into one park. They will be built in support of retail malls and venues as an anchor around and in malls. Some will be creating waterparks that support a supporting brand. I also have some new future concepts in mind that, if developed, could contribute to the growth of the waterpark industry.


Any plans to retire? No, in fact, I plan on being more involved in expanding and growing my company, our services, and our client base. Why would I give up the fun and financial success that water and theme parks provide to owners and operators? Plus, I have ideas for creating waterparks that support and apply to a specific brand and that brand’s image and theme by using waterparks as an anchor for malls, by expanding and combining the wet and dry element to create a “Real Waterpark,” and by working with new waterparks on the importance of product roll out of new parks. The proper waterpark marketing roll out is key to the success of a new park. As I grow and expand my waterpark management and consulting business, I also plan on maintaining my commitment to family, fitness, fun and funding.


Kent Lemasters at a waterpark





Why would


I give up the fun and financial success that water and theme parks provide to owners and operators


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