Park Profile
www.parkworld-online.com
Designers?
Shanghai Haichange Ocean park was designed by Hollywood based Legacy Entertainment. Barry Kemper, Legacy’s chief operating officer says: “Our goal for Legacy Entertainment is to only work with great partners, and Haichang is a shining example of why that approach is so important. We hope and believe that this brand new park will become a model for China’s emerging and evolving zoological industry.”
Investors?
Orix, the largest strategic investor of the company, is a Japanese enterprise group listed in New York Stock Exchange and Tokyo Stock Exchange. After engaging in cooperation with Haichang, Orix shared its business knowledge and experience of aquariums and theme parks. Hony Capital, a leading
Said to be the world’s longest rapids ride, Volcano Drifting is also positioned as “the world's first volcano rafting, with multiple water rides”. The channel is 906 meters long and has a maximum height of 21 metres. Visitors will not be disappointed, says Wang: “Here, you
will have a unique experience by seeing the virtual image of the south and north poles, of the fantastic deep sea and of the stunning volcano lava; you may take an extraordinary adventure or just enjoy our wonderful animal show; you may also have a 5-star accommodation experience by living in one of the five animal-themed hotel rooms. Installed with a 360-degree panoramic rooftop, all of the five rooms are a part of our cruise-concept ocean-themed resort, the first one in China.”
Haichang Ocen park has the largest and richest Marine animal population in Asia. It has more than 100,000 Marine polar animals and has successfully bred more than 600 large Marine polar mammals, among which polar bears and emperor penguins have the largest number of artificial breeding in the world.
Asked what makes Shanghai Haichang Ocean Park stand out from its competitors in the region, Wang reiterates that it is a ‘flagship ocean park’, “Compared with other ocean parks, Shanghai Haichang Ocean Park is more comprehensive; it not only retains the core of ocean culture, but also adds the facilities of water-park and adventure-park. “Haichang Ocean Park always spreads the brand
proposition of "Dream, Love and Joy". We will continue to improve our products and services to a higher standard and create a leading international theme park. Haichang will fulfill the product promise of "world-class flagship theme park" and bring more surprises to tourists over the coming years.” On the subject of the company’s plans for future
expansion, Wang is careful not to reveal too much but what he will say is, says they intend to focus on tits managed output service and that “in the future, we will be equal with heavy and light asset to build a regional layout.”
enterprise and forerunner in China’s private equity fund industry and one of the member enterprises of Legend Holdings, is the second largest strategic investor of Haichang. For years this company has been dedicated to the development of China’s domestic market. Hony Capital has provided a lot of support to Haichang Holdings in brand building strategy, internal control, management system consultation, and sales planning, etc.
Fun Fact:
Shanghai Haichang Ocean Park was listed as one of the Top 20 Travel Projects in China
JANUARY 2019
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