ATTRACTIONS MARKET REPORT IN REALITY
Virtual Reality (VR) and Augmented Reality (AR) are seeing a gradual integration into the attractions market. With integrated technology that’s cheaper than building something physical, and without any space constraints to contend with, it’s a fantastic way to ensure repeat visitors are always able to experience something new. Despite some mixed reactions so far, there are huge opportunities for VR to be a vital part of attraction updates and developments this year.
Whilst VR is designed to offer escapism and is typically an isolated experience, AR can be enjoyed as a group, making it a fantastic addition for those looking to attract the family market. This new form of reality is seamless, exciting and accessible to everyone, whilst still providing an unforgettable experience like never before.
STAY & PLAY
After an exciting day out, there’s nothing better than a good night’s sleep, and where better to get it than within metres of all the action? Perfect for destination attractions, they often feature characters or theming that visitors find in the park itself and the package options are irresistible for families: better entry rates, a stress-free staycation bundle and a bedroom that will
have kids asking to go to bed. It’s not just theme parks and their hotels that can capitalise on the night shift, with late night experiences and unusual sleepovers being offered across a variety of different days out.
DWELL ON
It’s no secret that the more time spent on- site at your attraction, the more opportunities there are to generate revenue. Despite becoming more time- strapped than ever, there are huge opportunities for multi-use sites and facilities to maximise on dwell time, with families looking for the convenience of lots of activities under one roof to turn an hour into a full day out.
Combining a handful of activities with a pick ‘n’ mix approach allows visitors to build a bespoke experience, with offers like bowling and laser tag working well in joint spaces. Of 206 of the laser tag venues we have listed at
dayoutwiththekids.co.uk, more than 24% share their site with a bowling alley, whilst others boast go karting, paintball and even trampoline parks under their roof too. Crazy golf, as mentioned earlier, can also easily bolster an existing offer, all with the aim of captivating your audience for that little bit longer.
Wacky World trampoline park LIVE AND KICKING
Kidzania
Take your seats and get ready for a show, as 2018 is set to be the year of live entertainment at attractions. Nearly always included within standard entry, the added excitement of a live show enables visitors to be a part of the action in real-time, making it an important element of a day out. In theme park terms, this opens another opportunity for owners to introduce licensed characters and shows, without launching a new zone or ride. Both adaptable and changeable, these live entertainment shows at bigger attractions spell another reason to visit, especially if the show is on for a limited period of time. There are also huge seasonal opportunities to introduce live entertainment, especially around Halloween and Christmas. But it’s not all stage and lighting; the live entertainment experience is something that is easily replicable at any scale. Things like animal talks and feedings at zoos, sheep racing at farm parks, firework displays and even character meet and greets offer an unmissable highlight of the day - in fact many people shape their day out agenda based on these events!
Dayoutwiththekids.co.uk is the biggest website for days out in the UK, connecting families with great days out wherever they are.
PARK WORLD Handbook & Buyers Guide 2018 31
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