MARKET REPORT: LATIN AMERICA
Amikoo Park, Mexico
Market Report: LATIN AMERICA C
hanges to government regulations and economic sluggishness have not been kind to amusement parks in Latin America. Brazil and Colombia in particular have
underperformed, whilst Mexico has been consolidated as the leader in the region. Astrid González Nariño reports.
BRAZIL
Amusement parks in Brazil have experienced difficult times in the last year, with many closing their doors and others forced to design strategies to stay in the market. The main cause is the government regulations that require parks to pay high taxes in order to modernise equipment and to acquire new games. The Brazilian Association of Amusement Parks, ADIBRA, after intense negotiations with the Ministry of Tourism and other government agencies, secured fee exemptions, at least temporarily, for five parks including Beach Park, Unipraias Camboriú, Blue Park and Unipraias Gramado. However, taxes continue to be a threat to the industry. After
some years of exemption, the legislature of the municipality of Penha, neighboring Camboriú (state of Santa Catarina, in Brazil), decided that the famous park Beto Carrero World would begin to pay municipal taxes. The percentage was double what other municipalities charge (from 3 to 5 percent).
they had planned for the expansion and reforms of the attractions. In addition, they warned that they are considering the offers of Foz (in the state of Paraná, bordering with the province of Misiones) and Gramado (750 kilometers away from the missionary capital in Rio Grande do Sul), which promised to apply lower tax rates. The Brazilian media reported that the Foz de Iguazú Tourism
Secretary was in Penha recently, inviting park managers to invest in their municipality and offering them a 2 per cent tax (less than half of what they pay today) in Gramado.
As a result, amusement park operators suspended the investments
Brazilian IP Galinha Pintadinha themed play installation in shopping mall PARK WORLD Handbook & Buyers Guide 2018 11
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