MARKET REPORT: ASIA PACIFIC
Trending topics Updates to ticketing systems can be seen in the region, with seasonal pricing starting to be adopted by Shanghai Disney and Chimelong Ocean Kingdom, which have peak and off peak ticket prices. There has been a trend towards adding supplementary up- charges, such as fast passes, which grant guests timely access to front of a queue, and VIP ‘behind the scenes’ experiences. Mobile payments are becoming the main transaction method in China, so all parks are rapidly adopting POS systems to accommodate this need. Theme park apps with real time information and augmented reality are starting to become more sophisticated in Asia and this trend will continue as technology becomes more widely available and easier to implement.
Tokyo DisneySea’s Nemo & Friends Sea Rider
to develop and operate the parks in an “asset light” strategy. Sunac China has not made further announcements about completing the planned theme parks. Evergrande, the largest residential developer in China by sales volume, is entering the theme park market with an aggressive strategy of massive investments encompassing 10 theme park projects in 10 cities throughout China. These are all tied to large- scale tourism, commercial and residential township developments. Each theme park will offer 30+ rides and attractions, all of which will be indoor to minimize weather effects. The success of this approach, whilst ambitious, is as yet uncertain.
Major Chinese theme park developers are now not only focusing on the domestic market but also looking overseas. Songcheng Group has announced they will invest RMB 2 billion in creating an authentic Australia culture show along Australia’s Gold Coast. planned to open by the end of 2020.
It is Shanghai Disneyland welcomed ten million guests in its first eleven months 24
Virtual reality systems are becoming more common in Asia but are still in very early stages, as the current systems are quite rudimentary and not particularly attractive. For theme parks, the hourly capacity of virtual reality systems remains a challenge to overcome. In the waterpark sector, both indoor and outdoor waterparks are gaining popularity among developers to the point of oversupply. Waterparks are seen as low cost and smaller footprint attractions that can be built quickly to satisfy demands by local government officials. However as there is often little care for quality and guest experience, some parks have been shut down due to safety concerns. Notable waterpark openings include OCT’s Happy Valley Maya waterpark, which opened adjacent to Chongqing Happy Valley Theme Park as the second gate. Looking ahead to 2018 and 2019, a few notable waterpark projects with international brands/operators are expected to open: Atlantis Sanya and Village Roadshow’s Wet’nWild in Haikou (both in Hainan Island). In China, phase two of Happy Valley Waterpark Tianjin; Evergrande Coastal Waterpark in the vast Ocean Flower reclamation project in Hainan, and Chimelong’s Qingyuan Waterpark in Guangdong are all set for 2018-2019 opening. Another trend is the growing use of intellectual property in theme parks. While the current international branded parks are well known, there are many international IP theme park projects being discussed in first, second and third tier cities, as well as major resort destinations. We expect to see more international IP projects in Guangdong, Sichuan and Hainan Provinces and Chongqing Municipality. With the success of Shanghai Disney, many cities are actively pursuing major IP theme parks. For example, Wuxi Sunflower Park (Jiangsu province) showcases an experiment in incorporating international video game IP in a farm attraction. A resort destination featuring Sunflower plantation and various leisure activities in a farm setting, it incorporates an Electronic Arts Plants vs Zombies exhibition, as well as an Angry Bird playground.
PARK WORLD Handbook & Buyers Guide 2018
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