ATTRACTIONS MARKET REPORT
On Trend E
mbracing technology and trampoline parks: the two big things to shake up the family attraction
sector in 2017. But what’s next for days out? With increasing demand for attention and spend, plus customer expectations at an all-time high, how can attractions ensure they’re delivering the best experience for visitors? Lisa O’Keeffe, brand manager at
www.dayoutwiththekids.co.uk, explains what we can expect to see more of from days out in 2018…
Mr Mulligan’s themed adventure golf
IMAGINATION STATIONS Imagination is a magic ingredient for attractions, offering families the chance to escape the everyday and experience something new. Designed to be a more interactive version of play, kids of all ages are encouraged to explore a range of experiences, learning to discover things for themselves. The most common theme is around small towns where kids rule the roost; taking on the role of everything from hairdresser and postman, to doctor or vet. Attractions like KidZania (pictured opposite) are firmly based on reality, but with plenty of excitement and opportunities to let imaginations run wild. With all the appeal of soft play centres but with lots of added value, they’re a definite winner with parents this year.
CBeebies Land Hotel, Alton Towers 30
HOLE IN ONE Looking back even just a few years ago, crazy golf courses were made up of miniature greens and some strategic obstacles. Fast forward to 2018, and you’ll be putting your way around dinosaurs, lakes,
pirate ships and more, as themed courses deliver an exciting new experience to captivate visitors. Whilst the core activity of crazy golf hasn’t changed in over 100 years, the challenge for owners and operators is to offer something new, to help keep audiences coming back for more. It’s still all about family fun that’s great for all ages, but now there’s more technology, character and modernisation to keep the activity one that millions of parents turn to every year.
INFLATING FUN Bouncy castles were once the highlight of any kid’s birthday party, but with a major upgrade for 2018, inflatable parks are set to be springing up all over the country. Following the popularity of trampoline parks in the last 18 months, inflatable parks offer an exciting new challenge for both kids and grown-ups. With specialist activities and sessions for younger visitors, plus plenty of opportunities for adults to get involved in the fun, this is another example of soft-play style fun being made more accessible and more specialist in the year to come.
PARK WORLD Handbook & Buyers Guide 2018
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