COVER STORY: DIGITAIN
TURNING DATA INTO COMMERCIAL PERFORMANCE
Growth is not only about acquiring players. It is about understanding them, engaging them effectively and retaining them. Digitain’s CRM solution helps operators turn player data into actionable audiences and personalised, multi-channel campaigns. By automating engagement and optimising marketing and bonus spend, operators can make every interaction more relevant while measuring the performance of their activity.
The same focus on performance extends to acquisition through Affinet, Digitain’s affiliate platform. From the initial click through to revenue, operators can manage conversions, commissions and financial flows while reducing fraud and revenue leakage. With 99.9% uptime, Affinet is built to provide the reliability required for affiliate operations at scale.
And for operators with a physical presence, the Self-Service Betting Terminals solution brings the same focus on connectivity and efficiency to the retail environment. Cashier, self-service and mobile journeys can be connected within a modern retail ecosystem, while operators can manage multiple shops and adapt their offering to different markets and business models.
THE COMMERCIAL VALUE IS IN THE CONNECTION Each product addresses a specific business challenge. But the bigger opportunity comes from bringing them together. An operator can combine sportsbook and casino to broaden its proposition, use CRM to personalise engagement, activate players through its native app, optimise payments through Paydrom and extend the experience into retail. Affiliate acquisition can be managed through Affinet, while the underlying platform provides the technology foundation to support the operation as it scales.
That is the value of a full ecosystem: fewer disconnected systems, greater operational visibility and more opportunities to optimise the player journey.
It also means bringing the collective knowledge gained through Digitain’s global network of partnerships into its solutions. Insights from different markets, player behaviours and commercial challenges continuously inform product development, helping operators benefit from a broader pool of experience and expertise while creating stronger player experiences and driving long-term commercial value.
SEE THE ECOSYSTEM IN ACTION AT SBC LISBON
For Digitain, SBC Summit is an opportunity to move the conversation beyond individual products and demonstrate the bigger commercial picture.
Visitors to the stand will be able to explore the full ecosystem, speak directly with Digitain’s commercial and product teams, and understand how different solutions can fi t their individual growth strategies.
GIO SEPTEMBER 2026 9 Growth is not
only about acquiring players. It is about understanding them, engaging them effectively and retaining them
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