NEWS
SBC Summit adds three industry Masterclasses
SBC Summit will introduce three expert-led Masterclasses to its 2026 Education+ programme, covering sportsbook trading, electronic gaming and responsible gaming marketing. Running from 29 September to 1 October, the sessions will use interactive exercises and count towards CPD-certifi ed learning hours. Jonathan Smith of Sportsbook Training Services will lead the Sportsbook Trading Masterclass, covering pricing, probability, odds compilation, market data and predictive modelling.
Electronic Gaming Academy consultant Lucien Wijsman will examine casino player behaviour, audience types and Expected Session Volatility, with applications across product development, CRM, marketing and responsible gaming.
SolutionsHub appoints Gary Harrison as CCO
SolutionsHub has appointed iGaming executive Gary Harrison as Chief Commercial Offi cer as the licensing and regulatory services provider targets further growth.
Harrison brings more than 20 years of commercial, technology and business development experience spanning iGaming, licensing, fi nancial services and other regulated industries.
His previous senior roles have covered commercial strategy, client acquisition, partnerships and international market entry, working with operators, suppliers and service providers. At SolutionsHub, Harrison will support the company’s growth across licensing, operational readiness, compliance, governance, assurance, internal audit and remediation services. He said: “For operators and suppliers, licensing is often only the starting point. The real value comes from having the right structure, controls, people and ongoing support in place after that.” SolutionsHub CEO and Founder Lee Hills said Harrison’s appointment adds further senior commercial capability as the company expands its support for businesses operating in regulated iGaming markets.
LuckyHills and 1spin4win launch AI-led slot campaign
LuckyHills and 1spin4win have launched Summer Slot’s Camp, an AI-powered marketing campaign designed to present slot discovery through interactive storytelling. Created using AI-generated visuals and narratives, the series follows a character named Lucky Jane through different slot-inspired worlds as she searches for the Jackpot Finale. Each episode incorporates hidden symbols, clues and interactive elements, with players able to unlock no-deposit Free Spins through LuckyHills’ Instagram Stories and fi nd deposit promotional codes within videos. Rather than promoting individual titles separately, the campaign integrates games into an ongoing story intended to encourage viewers
6 SEPTEMBER 2026
Casino Marketing Academy owner Arjan Korstjens will lead the Responsible Gaming Marketing Masterclass, focusing on incorporating player protection into acquisition, retention and customer communications.
Access is available through the Education+ Upgrade, priced at €249 in addition to an SBC Summit ticket.
Yggdrasil adds 24Karot to YGG Champions
Yggdrasil has added new iGaming studio 24Karot Games to its YGG Champions house-of-brands programme. The studio will operate with its own identity and creative direction while gaining access to Yggdrasil’s technology, publishing expertise, commercial network and international distribution capabilities.
24Karot has based its development strategy around three principles – familiarity, reward and optimism – with the aim of producing accessible slot experiences incorporating established gameplay alongside new features.
Tomasz Kowalik, Managing & Product Director at Yggdrasil, said: “YGG Champions is about giving distinctive studios the space and support to build for clearly defi ned audiences, and 24Karot is a good example of that approach.” The 24Karot team said joining YGG Champions would provide the platform and distribution reach required to develop its planned portfolio.
Zitro Digital goes live with Betano Colombia
Zitro Digital has launched its portfolio of slot and video bingo content with Betano in Colombia as part of a wider Latin American expansion agreement.
The integration makes Zitro Digital’s online content available through
Betano.co, Kaizen Gaming’s Colombian platform, extending the supplier’s presence in the country. The Colombia launch represents the fi rst stage of a broader agreement between Zitro Digital and Betano, with the companies planning to extend their partnership into additional regulated Latin American markets during 2026.
to follow successive episodes.
The project also demonstrates the use of generative AI within iGaming marketing, combining visual content, storytelling and social media mechanics. The fi rst episodes are live on LuckyHills’ Instagram page, with the campaign offering 30 no-deposit Free Spins alongside a hidden deposit promotional code.
Michael Bauer, CEO of Zitro Digital, said: “Partnering with Betano in Colombia is an important step in expanding the reach of our content through key operators in the region.”
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