G2E PREVIEW
80 Years of Gasser: From the Original Gaming Stool to the Future of Casino Seating
American manufacturing, a combination that creates seating solutions tailored to each property’s unique vision.
This 80th anniversary milestone year also marks a new chapter in Gasser’s leadership with the appointment of Kevin Bradford as President. Promoted from within the organization, Bradford’s leadership refl ects the company’s belief in developing talent from within. His deep understanding of Gasser’s culture, customers, and commitment to craftsmanship ensures continuity while positioning the company for continued growth and innovation.
O
ver the decades, casino seating has transformed from a functional necessity into an essential part of the guest experience. As Gasser Chair Company celebrates 80 years of American craftsmanship, its presence at G2E Booth 3218 goes beyond showcasing premium seating. At the booth, visitors will experience the story of a company that helped shape the modern casino.
Since 1946, Gasser has evolved alongside the gaming industry, designing chairs that reflect changing guest expectations while remaining committed to quality, comfort, and innovation. Gasser proudly worked alongside pioneers such as Bill Harrah at Harrah’s Lake Tahoe and legendary casino designer Bud Conversano. From there, the company helped create one of the industry’s first purpose-built gaming stools. The impact of that original gaming stool extended well beyond its design.
By improving guest comfort and encouraging longer play sessions, that early gaming stool demonstrated the direct connection between thoughtful seating and casino performance. This historic gaming stool will be on display at G2E, giving attendees a rare opportunity to see the product that helped defi ne generations of casino fl oors. Today’s operators expect seating that enhances comfort, reinforces brand identity, complements architectural design, and withstands the demands of 24/7 gaming environments. Gasser stays at the forefront of these shifts with ergonomic engineering, extensive customization options, and
54 SEPTEMBER 2026
Gasser is also proud to sponsor the 2nd Annual Dealer Championship at G2E, recognizing the professionals who bring energy, personality, and expertise to every casino fl oor. Dealers are at the heart of the guest experience, and supporting this event refl ects Gasser’s longstanding appreciation for the people who make the gaming industry what it is. Looking ahead, Gasser remains focused on advancing casino seating through comfort- driven innovation, collaborative design partnerships, continued American manufacturing, and products built to perform for years to come. Under Kevin Bradford’s leadership, the company will continue working closely with designers, operators, and ownership groups to create seating that enhances every gaming environment. Visit Gasser Chair Company at Booth 3218 during G2E to explore decades of innovation, see the original gaming stool that helped shape the industry, and discover how Gasser is designing the future of casino seating.
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