Q&A – INTERBLOCK
Q&A: Interblock
Matt Broughton spoke to Interblock’s Senior Vice President of Sales, North America – Peter Herem – and Global Director of Marketing – Alexis DeVincentis – about the year so far and the ongoing powerhouse that is AMUSE.
Peter Herem Alexis DeVincentis
decisions, strategy-based play, gravity-driven races, and interactive ball drops. Built around intuitive, entertainment-led experiences, it gives operators something fundamentally different to offer their players. That’s why we describe AMUSE as a new category of casino entertainment.
Matt: Firstly, can you give us a brief summary of how the fi rst half of 2026 has been for Interblock? Peter: The fi rst half of 2026 has been a signifi cant period for Interblock. We’ve continued expanding our product portfolio, invested in our service organization to better support our customers, and strengthened the company across several areas of the business. Most recently, we welcomed Kay Oswald as our new CEO, and we’re looking forward to the leadership he brings as we continue building on that progress.
From a commercial perspective, the national launch of the AMUSE collection was one of the year’s defi ning achievements. It began on the Las Vegas Strip in May and has since expanded to properties across North America. Seeing AMUSE move from concept to casino fl oor has been a proud moment for our team and an important milestone for the company.
Kay Oswald
Matt: For those not already in the know, please explain AMUSE to us… Alexis: AMUSE is our vision for the next evolution of casino entertainment. It’s a portfolio of original gaming experiences that combine regulated casino wagering with gameplay unlike anything traditionally found on the casino fl oor. Imagine trying to lock in a multiplier before a UFO is destroyed, cheering on your favorite marble as it races to the fi nish line, or strategically placing ships before missiles search for your fl eet. Every game has its own objective, its own personality, and its own way for players to interact with the experience.
Matt: How did AMUSE come to be? Peter: AMUSE started by identifying a gap in the market. We saw that players were looking for experiences that were more interactive, more social, and more entertainment-driven, while operators were looking for new ways to diversify their fl oors and provide existing players with more choice.
Matt: Why do you think this represents a new category? Alexis: For decades, casinos have been built around three core categories: slots, table games, and ETGs. AMUSE introduces a style of gameplay that doesn’t fi t within any of those categories. The collection incorporates entirely different mechanics, including crash-style
12 SEPTEMBER 2026
Matt: Can you give us a few examples of the game mechanics within AMUSE products? Peter: One example is crash-style gameplay, where the multiplier continues to rise and the player decides when to lock it in. The longer they wait, the greater the potential reward, but if the game crashes fi rst, they lose the multiplier for that round. Battle for Earth is the fi rst true crash game developed for the casino fl oor. Cosmic Crash and Showtime Frenzy combine crash mechanics with roulette. Cosmic Crash is an individual experience, while Showtime Frenzy is played as a community. A golden piggy bank expands across each screen, the wheel, and overhead signage as the multiplier rises. One player may lock in at 60x, while the person beside them waits and reaches 260x. If they wait too long, they receive no multiplier. The same inside numbers are then randomly selected for everyone, so the experience is shared, but each player makes their own risk-and-reward decision.
Destroyer Naval Strike is strategy-based. Players position ships on a grid, and physical dice determine the coordinates targeted by each missile. Successful hits award additional missiles, while Rapid Mode offers a faster style of play. In Marble Run, players select which marble
will fi nish fi rst, with gravity, momentum, and chance determining the outcome. We’ll introduce even more AMUSE titles at G2E, featuring mechanics never experienced before in a casino.
Matt: In what ways do you hope AMUSE with transform the sector? Alexis: We hope AMUSE expands what people believe is possible on a casino fl oor. The collection was designed not only as a series of individual games, but as a dedicated destination that operators can tailor and expand as our offerings grow. It creates new opportunities to drive visitation, generate excitement, and create incremental revenue. More broadly, we want AMUSE to challenge the industry to think beyond evolving familiar
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