Q&A – INTERBLOCK
formats and consider entirely new ways to engage players. The response so far gives us confi dence. Destroyer Naval Strike has gone viral on social media, with players commenting that they have never seen anything like it in a casino. Operators have also responded positively, with AMUSE voted Most Innovative Technology in the independent Eilers-Fantini G2E 2025 Vendor Survey. The collection earned nearly a quarter of all operator submissions among more than 400 exhibitors.
AMUSE has also received numerous industry awards, including Best New Innovative Product and Best Marketing Programme at the European Casino Awards 2026.
Matt: Do you think attracting new players is all about accessibility and fun rather than promoting the risk/reward of gambling? Peter: It’s about fi nding the right balance. Accessibility and entertainment capture a player’s interest, while risk and reward create the anticipation that keeps the game exciting. With AMUSE, entertainment leads the experience, but the wagering decisions and opportunities still matter. The goal is to make casino gaming more approachable without taking away the elements that players value.
Matt: How do you go about educating potential players that AMUSE is different? Alexis: At fi rst glance, it’s clear that AMUSE is different. Each game tells its own visual story and is designed around its individual theme. When presented together in a dedicated AMUSE zone, the shared branding, signage, and color-coordinated seats unite the titles as a cohesive collection.
Introducing a new category requires careful, consistent communication because there is no established frame of reference. The games are intuitive, but many of the mechanics are new to the casino fl oor, so we must clearly explain the objective, how to participate, and how wagering is incorporated into the experience. To support that education, attract-mode videos run on the screens when a terminal is unoccupied, demonstrating the gameplay before someone sits down. We also work closely with operators before each installation to develop player messaging, advertising materials, and launch plans tailored to their property. Members of our team attend launch events to introduce the games, answer questions, and guide players through the experience. We also collaborate with content creators to showcase the gameplay through social media.
Matt: Tell us about Interblock’s G2E plans. Alexis: Our theme this year is ENTER THE NEW. It invites attendees to step inside and see how Interblock has evolved over the past year. Attendees will see a broader portfolio and our
SEPTEMBER 2026 13
most comprehensive AMUSE presentation to date. Beyond the products, the theme also refl ects the work behind them, including closer collaboration across our global teams and stronger support for our partners. G2E gives us a global stage to share our progress with the industry and show where we are headed. Peter: That’s right. This is an important G2E for Interblock. We will debut new AMUSE titles and mechanics, share major developments across our other product portfolios, and introduce a new way for our content to reach players beyond the casino fl oor. Operators will see what is ready for deployment today, allowing us to move directly from product demonstrations to commercial discussions. There is a lot worth seeing, and we look forward to meeting with current and prospective customers at Booth #1239.
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