ICE PREVIEW
Breaking the ICE in Barcelona A
fter a busy 12 months of innovations, integrations and turning the industry on its head, Elantil will be making its much-anticipated debut at ICE Barcelona in January – and our first appearance at the show will provide the perfect platform to showcase what an incredible year it’s been for us.
BUILDING A BRAND
Our journey from being a disruptive start-up to one of the most talked about brands in iGaming has certainly been an eventful one, but looking back on it now, I always felt we had a product that could revolutionise the way operators do business, and that’s undoubtedly proved to be the case. I remember when we attended our first conference at NEXT Valletta last May, I was blown away by the number of people who knew the name ‘Elantil’ and bought into what we were trying to achieve, and that’s a huge testament to the hard work we’ve put in from a marketing perspective.
When you have a solution that’s as innovative and advanced as Elantil’s, it’s really important must be delivering a consistent message across all the channels that you use. And through a mix of clever social media campaigning, targeted releases with our PR agency GameOn, and careful event planning, we’ve really built the brand and established our place as an industry frontrunner.
Since Elantil was founded, we’ve amassed over 4,000 followers on LinkedIn and have recently been shortlisted for four European
With the iGaming world coming together for ICE this January, Elantil Head of Marketing, Tereza Melicharkova, gives Gaming International Online a sneak preview of how the platform solutions provider will be celebrating its fi rst successful year of operations in Barcelona.
iGaming Awards. In that time, we’ve also gone live with four operators and completed dozens of marketplace integrations, so we’ve really come a very long way in a relatively short space of time.
FUN AND CREATIVE SHOWCASE Our appearance at ICE this year will be the culmination of all this well-earned progress, and the whole team is really looking forward to attending. Obviously, with this being our first ICE, we wanted to create a space that truly represents what the company is about and will leave a real impression on visitors – and I’m absolutely certain the stand we’ve put together won’t disappoint. In Barcelona, we’ll have over 50 square metres to showcase everything Elantil has
been working on, and the whole area really speaks to who we are as a business. The cleanness of the design and the smart way we’ve used the space reflects the efficiencies our agile platform architecture brings to operators, and there’ll be demo stations so guests can experience our product firsthand. Of course, we’re a brand that’s always prided itself on doing things differently, and it wouldn’t be an Elantil stand if there wasn’t room for fun and creativity. Instead of having a bar, we’ve installed a vending machine where visitors can use pre-paid cards to purchase drinks, with this being a subtle nod to the way we’ve openly embraced crypto and multi-currency options as we’ve grown. In terms of entertainment, we’ll be hosting regular marble races where guests can win custom brick sets to build a model of Elanbubu – the lovable mascot who took the industry by storm after appearing in our promotional videos for SBC Lisbon earlier this year – and there’ll also be tonnes of other cool stuff going on throughout the event, so I’d really recommend that people stop on by.
JOIN US AT ICE
With Elantil bringing all that and more to Barcelona this January, it’s sure to be a really exciting show so come and join us as we celebrate the year that was and look ahead to another 12 months of our strategic iGaming backbone changing the game for operators and suppliers alike! We look forward to welcoming you to Stand 2E70.
26 JANUARY 2026 GIO
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