LOOKING FORWARD
BETER expands fast-betting offering to help sportsbooks unlock 2026 World Cup potential
BETER is gearing up for a major presence at ICE Barcelona 2026, where the fast-betting content specialist will unveil an expanded suite of esports and sports products designed for operators seeking constant engagement, predictable margins, and 24/7 availability.
as a way for operators to maintain momentum even between matches.
INDUSTRY RECOGNITION AND GLOBAL EXPANSION Arriving at ICE fresh from nine combined nominations at the International Gaming Awards 2026 and the European iGaming Awards 2026, BETER enters the new year with notable industry validation. The company highlights 2025 as a transformative year, marked by its US market entry, new top-tier partnerships, and accelerating expansion across LATAM and Europe. Additional applications in key US states and upcoming moves into Italy and Canada are set to continue this trajectory into 2026.
cross the three-day expo, visitors to Stand 4F10 will discover the breadth of BETER’s fast-betting ecosystem, now spanning approximately 700,000 events annually. Its esports offering continues to build momentum, anchored by the ESportsBattle brand, which delivers continuous tournaments in eFootball, eBasketball, eHockey, and eTennis. On the sports side, BETER’s growing roster includes the established Setka Cup table tennis series, the BSKT Cup basketball league, Padel tennis, and the coverage of cricket competitions worldwide. All events are provided with 24/7 live streaming, real-time data, and odds developed through BETER’s in-house traders. The company’s Integrity team oversees all matches and maintains an exceptionally low suspicious-event rate of under 0.01 per cent.
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without sacrificing accuracy or speed. Delegates will also be able to explore BETER’s suite of technical solutions, which are designed to optimise bettor interaction, support retention during off-peak hours, and enhance sportsbook performance through fast, event-rich content cycles.
WORLD CUP MOMENTUM AND AN INTERACTIVE EFOOTBALL ZONE
ESPORTS ODDS FEED AND TECHNICAL UPGRADES In addition to live competitions, BETER will showcase its Esports Odds Feed, which provides market-leading odds for over 450 tournaments worldwide, covering over 40,000 pre-match and live events per year. Built by an expert team of traders, the feed is positioned as a crucial component for operators expanding their esports verticals
20 JANUARY 2026 GIO
With the FIFA World Cup 2026 approaching, BETER is placing special emphasis on football-themed engagement tools. At ICE Barcelona, the company will host an interactive zone that invites attendees to test their skills via a motion-sensor virtual penalty challenge and learn how eFootball tournaments can fill downtime in the global football calendar. As World Cup-related traffic surges, BETER positions its eFootball products
VITALII SEMENIUK TO DISCUSS THE FUTURE OF ELEAGUES Beyond the exhibition floor, BETER will contribute to the ICE World Gaming Forum with insights from Vitalii Semeniuk, Esports Product Growth Partner.
Speaking at the Esports Betting Conference on 20 January, Semeniuk will explore the fast-growing role of eLeagues ahead of the 2026 World Cup. His session, ‘eLeagues in 2026: Performance, Integrity and What Operators Actually Need,’ will break down the fundamentals of eLeagues, including how they differ from bot-driven formats, their performance at major sporting moments like EURO 2024, and how advancements in integrity, latency management, and AI- powered models are shaping the next generation of fast esports content. Semeniuk is expected to highlight why operators increasingly rely on structured, always-on esports leagues to meet demand for instant, reliable content, particularly during peak football seasons.
With a strengthened product lineup and ambitious global roadmap, BETER aims to make ICE Barcelona 2026 the launchpad for its next phase of growth. Delegates can reserve private demonstrations and meeting slots through the company’s online booking calendar at:
https://beter.co/event/ice- barcelona-2026-booth-4f10
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