LOOKING FORWARD


Preparing for player engagement expectation evolution


As the industry prepares for ICE and the discussions that will shape the year ahead, the lottery sector is entering a quieter but significant period of change. This change did not start recently, but it remains relevant more than ever, as player engagement and expectations continue to evolve.


Focusing on meaningful choices while preserving the simplicity that makes the lotteries accessible to many, emphasising enjoyment, anticipation, rather than the FOMO.


Community engagement is an important aspect of lottery evolution. Lotteries have always been social, whether it’s workplace pools or family syndicates, having said that, such interaction has often existed outside the product itself. Lottofy closes that gap by bringing social play into the lottery experience itself, in a structured, transparent, and fair way.


SHARED WINNINGS


This thinking is clear in Funds 50/50. Players take part in a shared pool, and half of any winnings are shared across all participants. It changes the experience from playing alone to playing together. Wins feel more frequent and more meaningful because they are shared. Just as importantly, the structure is clear, so players always understand the fund pool and its distribution.


O


ffering the biggest jackpots alone is no longer enough. Instead, bringing more depth to experiences that drive repeat engagement week after week is what matters most. Player habits, continuity, clarity, and trust matter as much as the size of the win.


MOVING TOWARD A SOCIAL ELEMENT


Traditionally, lottery engagement has been driven by moments. Draw days, big jackpots, and headline winners defined how people interacted with lottery products. The essence of lottery play hasn’t changed, but how players are engaged between those jackpot moments is changing, moving toward a social element. This evolution keeps the experience simple and respectful of players’ time and choices.


For Lottofy, this shift aligns with the brand’s longstanding view, looking through the lens of a modern audience. The focus was never solely on jackpots. Instead, it


18 JANUARY 2026 GIO


combines its appeal with the core fundamentals of entertainment, enjoyment, accessibility, and sustained engagement. Player experience is core to how Lottofy designs and delivers products. Lotteries are games of chance, and the odds of hitting the big one are challenging. Clear mechanics, flows, and easy participation build user trust with every interaction and elevate user experience. This is where gamification related to the lottery structure can add the most value and fit best.


The same principle applies more broadly with SuperLotto Syndicate. Uniting multiple international lotteries into a single syndicate creates a collaborative experience throughout the week, with variety and consistency while preserving each lottery’s integrity.


These experiences reflect Lottofy’s approach. Social play is not about complexity or intensity. It is about giving players more unique ways to play together, more reasons to stay engaged, and greater confidence in products built for players’ ongoing enjoyment.


INNOVATION MATTERS Twenty twenty-six brings various shifts for operators with lottery products. One thing remains certain: the best positioned for sustainable growth will be those who approach engagement with purpose. Innovation matters, but only when paired with responsibility, regulation, and trust. Clearer experiences, stronger communities, and trust earned over time will define the next right chapter.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120