ICE PREVIEW
Beyond the disclaimer: How WinSpirit is turning responsible gaming into a trend
Talking about Responsible Gaming (RG) is nothing new in iGaming but doing it in a way players actually enjoy is rare. For WinSpirit, it became a chance to do what the brand does best: think differently, engage, and prove that even the most serious topics can be turned into content players actually want to share.
supports every player behind the scenes. WinSpirit dedicates significant resources to developing in-house solutions that go far beyond standard compliance. WinSpirit’s approach to Responsible Gaming is a 24/7 commitment powered by high-end technology and proactive communication – including regular email reminders that highlight available RG tools: • AI Behavioural Monitoring & Keyword Detection: WinSpirit’s systems analyse play patterns and communication in real-time to identify potential distress or risky behaviour before it escalates.
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n addition to traditional touchpoints – like disclaimers, dedicated site sections, and Responsible Gaming reminders in its email communication – WinSpirit brought together its creativity and the expertise of Casino Guru to create the SmartPlay campaign. This initiative is said to have redefi ned how players perceive protection, moving it from a restrictive necessity to an empowering choice.
DATA-DRIVEN CREATIVITY Before launching the campaign, WinSpirit turned to its community with a simple question: what do you really know about Responsible Gaming? Nearly 800 players responded, and the results were telling: • 63% knew the primary goal of RG. • 46% felt enabling tools was easy and knew where to find information.
• 56% highlighted WinSpirit’s own email disclaimers as the most effective reminders. The findings confirmed that awareness was already strong but also showed that some players still found RG “too complicated.” This insight revealed a gap: while some forms work well for many, others may need a different touchpoint to simplify the message. Social media naturally became the next
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logical step to address the topic through the SmartPlay series.
A CAMPAIGN BUILT FOR THE FEED
The series was crafted not just to inform, but to feel native to social media culture. Players swiped through ‘red flag or green light’ checks, busted common myths with quick-hit facts, and even debated an ‘unpopular opinion’: games are built for entertainment, not profit. The final self-check felt less like a form and more like a challenge – engaging, fast, and easy to share.
What elevated the initiative further was the expertise behind it. WinSpirit teamed up with Šimon Vincze, Head of Sustainable & Safer Gambling at Casino Guru – a rare pairing of a progressive operator and an independent authority. In an industry where these voices often stay on opposite sides, this collaboration showed the power of combining creativity with credibility.
TECH-POWERED PROTECTION: AI & AUTOMATION
While SmartPlay handles the communication, a sophisticated technological ecosystem
• Instant Automation: WinSpirit empowers players with immediate control, resulting in 72 per cent of self-exclusion and limit requests being processed instantly through the platform without the need for manual intervention. This blend of human-centric
communication and high-tech safeguards ensures that help is not just available, but immediate and intuitive.
IMPACT THAT LASTS
The campaign reached tens of thousands of users across social media and significantly boosted engagement, nearly doubling average monthly performance metrics. But the main result is even more significant: in the first month alone, WinSpirit saw a 12 per cent rise in player support queries about Responsible Gaming tools.
More importantly, Responsible Gaming shifted from being background noise to a conversation players wanted to join. Awareness turned into curiosity – and curiosity sparked deeper understanding. “This isn’t about ticking boxes,” says the WinSpirit team. “It’s about giving players the confidence and control that keep the game fun.”
For an industry where communication often feels routine, the campaign proved that creativity doesn’t weaken the message – it amplifies it.
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