INTERVIEW: MERIDIANBET
which looks like a classic fruit slot but plays like something much faster. Operators in Latin America and the US describe it as an “instant hit.”
Between these two poles (adrenaline-driven crash mechanics and high-speed traditional slots), Expanse has built a portfolio that covers casual players and high-rollers, social casino and real-money markets, mobile and desktop, and even smartwatch form factors.
THE EUROPEAN PLAYER IN THE US MARKET
Here’s where the story gets strategically interesting. While most European gaming studios remain focused on regulated EU jurisdictions, Expanse recognized early the significant opportunity in the US entertainment gaming market.
Expanse has completed 10+ technology integrations with US-based gaming entertainment operators. This makes it one of the few European B2B gaming studios with established operational relationships serving the US market through content licensing partnerships with American platforms.
WHY DOES THIS MATTER? TIMING When states like New Jersey, Michigan, Pennsylvania, or Ontario in Canada fully open their doors to regulated real-money iGaming, Expanse will already have relationships with operators, proven content performance data, and a track record in adjacent markets. The company is currently in licensing processes in several of these states. These are markets where Expanse has already completed technical certifications and is waiting on regulatory approvals.
“You can’t just show up when a state regulates and expect to compete,” says a US-based gaming consultant. “By the time licenses are issued, the market has already decided who the serious players are. Being early in social casino is one way to be in the room when those conversations happen.”
2026: THE EXPANSION YEAR The company isn’t shy about what comes next. At least 10 new game titles are slated for release starting in Q1 2026, alongside a new gamification platform that gives operators tools for loyalty programs, bonus systems, and tournament mechanics. In an industry where customer acquisition costs often exceed $400 per player, giving operators better retention tools is much more than a feature. It’s a business model.
On the geographic side, Expanse expects to go live in at least 15 new countries over the next 12 months. Brazil (a market projected to exceed $2 billion in digital gaming revenue by 2026) is already operational. Romania and Sweden are licensed and ready to launch.
While the industry
consolidates, this gaming studio added 300 partners in 90 days
Eastern Europe, Africa, and South America are all in various stages of regulatory approval. The client target? Double the current base, taking the 1,300+ operator count towards 2,500-3,000 partnerships by end of year. That’s aggressive. But when your Q3 performance shows triple-digit growth quarter-over-quarter and you’re adding 300+ partners in a single 90-day period, aggressive starts to look like momentum.
Here’s what makes Expanse interesting from a capital markets perspective... • Network effects are real – The more operators use Expanse content, the more visible the games become to other operators. B2B gaming isn’t a winner-take-all market, but it rewards scale. And scale is what Expanse is building.
• US market positioning – The company serves the US entertainment gaming segment through B2B content partnerships. As a technology provider to multiple platform operators, Expanse benefits from a diversified client base that most competitors in its peer group have not yet established.
• The parent company is public – Golden Matrix Group (NASDAQ: GMGI) gives Expanse access to capital markets, institutional investors, and the scrutiny that comes with quarterly earnings calls. That’s a forcing function for operational discipline that private competitors don’t face.
THE QUESTION EVERYONE’S ASKING
At gaming conferences in New York, Las Vegas, and São Paulo, the question keeps coming up: “What’s new at Expanse?” It’s the question investors ask. It’s the question operators ask. It’s the question that signals a company has moved from ‘interesting startup’ to ‘player we’re tracking.’
The answer, for now, is simple: almost one million players, 1,300+ operator partners, triple-digit growth, and a 2026 roadmap that assumes momentum doesn’t slow down. The setup is there. The infrastructure is built. The numbers are real.
And Wall Street is watching. GIO JANUARY 2026 11
Super Heli, Expanse’s flagship crash title, has become the game operators request by name
Wild Icy Fruits by Expanse looks like a classic fruit slot but plays like something much faster
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