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CreedRoomz launches Kickoff Roulette for sports-to-casino cross-sell
CreedRoomz, a leading live casino provider, has launched Kickoff Roulette, a sports- themed live multiplier roulette designed to help operators convert sportsbook players into live casino customers.
Built in a Chroma Key studio, the game allows full branding and visual customisation, enabling operators to match their own identity and local sports preferences. Football and cricket versions are already live, with further
themes in development. The familiar roulette format combined with a sports-show presentation makes the game an accessible entry point for betting audiences. Early data from CreedRoomz’s 1,000+ operator network shows Kickoff Roulette delivering higher engagement than standard multiplier roulette titles.
Kickoff Roulette is available for immediate integration for all Creedroomz partners.
Merkur expands Spanish arcade footprint
Merkur Slots Spain has strengthened its position in the Spanish gaming market with the acquisition of 11 arcades in the Basque Country from Operjoku S.L.U. The group has also taken over gaming machine operations in 108 bars previously managed by Operkale S.L.U., marking Merkur’s fi rst move into
Gambling Book Awards set for Barcelona debut
The inaugural Gambling Book Awards will take place on 19 January 2026 during the European Casino Awards at the Renaissance Barcelona Fira Hotel. Organisers Fintan Costello and Jon Bruford have announced a longlist of eight titles covering both fi ction and non-fi ction, including four fi rst-time authors and one debut published in an author’s 80s. The awards also include a Gambling Industry Trade Journalist of the Year category, with a £4,000 top prize. The fi nal shortlist will be revealed in early January ahead of the ceremony.
Play’n GO goes live with Ivy Casino in the UK
Play’n GO has launched its portfolio of online casino games with Ivy Casino in the UK, strengthening its presence in one of Europe’s
most regulated markets. UK players can now access leading titles, including Book of Dead, Legacy of Dead and Rise of Olympus 100. Ivy Casino, which launched in 2024, operates alongside sister brands Rose Casino and O’Reels, all focused on premium player experience and responsible gaming. The deal extends Play’n GO’s distribution across multiple UK-facing brands and reinforces its commitment to regulated market growth.
4 JANUARY 2026
Spain’s hospitality gaming segment. The deal adds around 50 employees and signifi cantly increases Merkur’s regional footprint. The group now operates 28 venues across Spain, including in Madrid, Mallorca, Navarre and Cantabria, supporting its wider European growth strategy. With this step, the East Westphalian corporate group continues its international growth trajectory. Meik Sellenriek, Management Board Member, Merkur Operations (pictured above), welcomed the development. He said: “Spain is a market of great importance and long-term potential for the Merkur Group. This acquisition clearly underlines that. We are proud to welcome around 50 new employees to the company and look forward with confi dence to strengthening our market position.”
Michael Gauselmann Marks 70 years at Merkur helm
Michael Gauselmann, Chairman of the Supervisory Board of the Merkur Group, has marked his 70th birthday following a career that has helped shape the group’s domestic and international growth. The son of founder Paul Gauselmann, he joined the business in the early 1980s and led key expansions across arcades, gaming machines and casino technology. He played a central role in international growth through acquisitions including Atronic and Bell-Fruit Games. Since October 2024, he has chaired both the Merkur Group and the Gauselmann Family Foundation.
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