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ICE PREVIEW


iGB Affiliate Barcelona 2026: 20% bigger and built for business


Having overseen double-digit growth and a doubling of floorspace, Portfolio Director Naomi Barton previews this year’s iGB Affiliate Barcelona which is set to be the biggest and best edition of the event yet.


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nprecedented demand for space has driven the show to expand into Halls 8 and 8.1 at Fira Gran Via Barcelona, marking a 20 per cent year-on-year increase and almost doubling the footprint of the 2022 edition. This double-digit growth reflects extraordinary demand from both long-standing partners and a new wave of exhibitors eager to be part of what has become the most influential growth platform in the iGaming affiliate sector.


iGB Affiliate 2026 will also feature its own exclusive registration situated at the north entrance of Fira Gran Via. Strategically positioned adjacent to a taxi rank and within walking distance of two metro stations, it will provide delegates with fast, seamless access to Barcelona-El Prat Airport, city hotels, and the cultural and hospitality heart of historic Barcelona.


NETWORKING TO DRIVE BUSINESS GROWTH


Affiliates, operators, and industry leaders will benefit from the most comprehensive and carefully curated suite of networking spaces ever delivered at the show. Working closely with industry stakeholders, we have created an ecosystem of tailored environments that maximise opportunity, facilitate collaboration, and drive business growth. This includes pre-bookable hosted meeting spaces, VIP Lounges, and vibrant social hubs that go far beyond traditional networking. From tattoo salons and live DJs to immersive brand experiences, meeting pods, and complimentary drinks, every element has been designed to encourage interaction and engagement. Among the standout new features for 2026 is the iGB Hangout, sponsored by Bet365 Partners. Positioned as the show’s ultimate social hub, it combines entertainment, relaxation, and business in one dynamic space. Complementing this is iGB Oasis, also new for 2026, an outdoor counterpart located in the Sky Garden where attendees can unwind, socialise, and absorb the show’s energy in a more relaxed setting.


For structured, results-driven networking, ‘iGB Introducing’, sponsored by Eshkol, offers a pre-bookable meeting space directly on the show floor. Using the event app, participants can schedule meetings in advance at dedicated tables, ensuring they connect with the right people, at the right time.


The VIP Lounge, sponsored by Betfred, Naomi Barton


regulatory briefings to AI-driven marketing strategies iGB Affiliate Barcelona 2026 will deliver the intelligence, innovation and connections required to succeed in the global i-gaming affiliate ecosystem.


Affiliates wishing to secure their place at iGaming Affiliate Barcelona can unlock their entry at: https://igb-affiliate.reg.buzz/?utm_ campaign=bigba26-partner


delivers an exclusive luxury environment for senior stakeholders to host meetings, network, or step away from the busy show floor. Complimentary drinks and snacks are served throughout the day, and VIPs can invite a guest to share the experience.


Meanwhile, the Affiliate Lounge, now in its fourth edition, remains a dedicated space exclusively for affiliates. With a live DJ and complimentary drinks, it continues to be the perfect environment to relax, reconnect, and do business.


This represents our largest ever investment in the attendee experience and directly answers what the international community has been asking for: more opportunities, new environments, and smarter ways to connect with colleagues and partners.


A GLOBAL PLATFORM FOR A DYNAMIC INDUSTRY


iGB Affiliate Barcelona’s international profile remains one of its defining strengths. Recognised as one of the most global events on the industry calendar, the 2025 edition welcomed attendees from 119 countries. For 2026, the ambition is even greater. As the affiliate and operator landscape continues to evolve, engaging with emerging and expanding markets has never been more important. Future industry growth will not come solely from established regions, but from the developing markets that are shaping the future. We are leveraging the unparalleled reach of the iGB Affiliate brand to unlock opportunities in the world’s newest and fastest-growing markets. The show remains the most cost-effective way to engage with the global industry, forge powerful connections, and access new growth. From emerging market insights and


GIO JANUARY 2026 23


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