ICE PREVIEW


Aggregation evolved: How vision link turns distribution into a competitive edge


As the iGaming industry descends on ICE 2025, one theme is louder than ever: connectivity is no longer enough. Aggregation platforms must evolve from simple content pipelines into strategic enablers. That’s exactly where Vision Link from Reelsoft steps in.


Thomas Nimstad R


eelsoft’s aggregation platform is designed to do more than deliver content. It delivers control, growth, and measurable performance.


With over 100 game providers and 100 operator integrations, Vision Link connects operators to the world’s leading titles, but it’s what happens beyond that connection that sets it apart.


AGGREGATION WITH A STRATEGIC EDGE


In a saturated market, content access is expected. What’s not expected, and often missing, is the ability to activate that content in meaningful ways. Vision Link provides that activation layer through built-in promotional tools and deep integration with Reelsoft’s own Vision RGS.


Operators can go beyond plug-and-play. They can launch custom campaigns, branded jackpots, tournaments, and retention mechanics directly through Vision Link’s ecosystem giving their players something more than just another slot in the lobby.


REAL-TIME CONTROL AND INSIGHTS


Running a growing portfolio across multiple providers can be chaotic. Vision Link solves this with a centralised back offi ce that simplifi es oversight and enables real-time adjustments.


Operators can track performance across all integrations, launch time-sensitive promotions, and ensure consistent compliance; all from one dashboard. It’s clean. It’s fast. And it’s built for teams who want to work smarter.


MODULAR, FLEXIBLE, READY FOR SCALE


One of the platform’s key strengths is its modularity. For existing Vision RGS users, Vision Link becomes the distribution engine; a direct line from studio to market. But it’s also a powerful standalone aggregation solution, capable of powering new ventures entirely on its own.


Whether you’re a game studio looking to expand or a company ready to launch your own aggregation brand, Vision Link adapts to your business model.


“Vision Link moves beyond distribution,” says Thomas Nimstad, CEO of Reelsoft. “It gives our partners a strategic edge – not just in content, but in how they manage, promote, and grow their portfolios.”


BUILT FOR WHAT’S NEXT As markets shift and player expectations rise, operators need tools that do more than connect. They need platforms that drive performance, enable innovation, and evolve with the industry.


With Vision Link, aggregation becomes a growth engine – and a key part of Reelsoft’s larger vision: empowering creativity, igniting success.


For those heading to ICE 2025, one thing is clear: the future of iGaming platforms isn’t just in content delivery. It’s in owning the tools that shape the experience. Experience the ‘Power of Vision’ at ICE Barcelona on Stand 2C72.


40 JANUARY 2026 GIO


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