EAG PREVIEW
ASK Global Solutions Demonstrates the Future of Smart
Payments at EAG Expo
That ambition is refl ected in a strong line-up of new solutions being unveiled at the show. Among the highlights is the launch of Pinto, a new solution designed to enhance operational effi ciency and support smoother day-to-day management. Alongside it, the Smart Changer will be showcased, enabling seamless cash handling while improving convenience for customers, a critical balance in environments where speed and reliability matter.
Visitors will also see the Thomas 3004 conversion kits, offering fl exible upgrade paths that maximise the value of existing equipment, as well as the introduction of QuikPay, a streamlined payment technology designed to simplify transactions across multiple environments. Complementing these solutions is a range of self-service kiosks built to fi t different venue types, helping to reduce wait times and improve customer engagement without adding operational complexity.
Tying these innovations together is ASK Global’s “Sticky Connections” theme, which focuses on strengthening engagement and loyalty across Casino, Pub, AGC, Bingo and FEC sectors. The message is simple but powerful, technology should not exist in silos. When payments,
anuary’s expanded EAG show at Excel arrives at a defi ning moment for the UK’s gaming and leisure sectors. With operators under pressure to do more with less, innovation is no longer a differentiator, it’s a necessity. For ASK Global, EAG is about far more than product launches. It is an opportunity to reinforce our extensive cost effective product portfolio, demonstrating its clear credible innovation and, most importantly, have meaningful conversations with customers about what will drive satisfaction, loyalty and sustainable growth. ASK Global is a company you can depend on for innovation, commercial growth and products that make cashless transactions seamless.
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At its core, this year’s presence is focused on engagement. Listening closely to operators, understanding their challenges and responding with practical, scalable solutions sits at the heart of ASK Global’s strategy. Trust is built not through promises, but through delivery, and EAG provides the ideal platform to show how innovation can translate directly into measurable business impact. The aim is clear: deepen relationships, elevate reputation and create momentum. ASK Global is committed to powering payment solutions that add value and deliver growth.
68 JANUARY 2026
connectivity and customer experience are aligned, operators are better placed to build trust, improve satisfaction and drive repeat visits. Business development conversations at EAG will centre on partnerships, diversifi cation and unlocking new opportunities. Following exceptional growth over the past 12 months, ASK Global enters the show with strong momentum and a clear vision for how its portfolio can continue to evolve. Discussions will explore how solutions can add value across established sectors, while also identifying emerging areas where innovation can support new revenue streams. Growth, however, does not exist in a vacuum. For the industry to continue investing with confi dence, a clear and consistent regulatory framework is essential. Stability and transparency from both the Government and the Gambling Commission play a crucial role in enabling responsible innovation. When businesses have confi dence in the regulatory landscape, they are far more willing to invest in new technologies, trial new solutions and expand into new markets. Payment systems, digital engagement tools and cross-sector connectivity all have a role to play in driving growth, provided the environment supports responsible adoption.
Despite ongoing uncertainty in parts of the recent regulatory review, ASK Global’s investment plans remain fi rmly focused on the future. Rather than slowing progress, this period is seen as an opportunity to accelerate development, expand the portfolio and deliver solutions that meet the evolving needs of operators and customers alike. Ultimately, EAG 2026 is about confi dence,
confi dence in innovation, confi dence in partnerships and confi dence in the long-term potential of the sector. By focusing on credibility, customer satisfaction and practical solutions, ASK Global is positioning itself, and its partners, for sustainable success well beyond the show fl oor.
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