LOOKING FORWARD
A year of transformation: 18Peaches prepares for its next big move
With ICE Barcelona fast approaching, 18Peaches fi nds itself in a very different position from the one it occupied just a year ago, according to Chief Strategy Offi cer, Arsen Tadevosyan.
E
xhibiting on stand 2Z36 at ICE 2026, the studio spent much of 2025 stepping out from the shadows and fi rmly establishing itself as a supplier with something genuinely new to offer.
What began as a relatively quiet challenger brand has turned into a team attracting award nominations and conference hype.
FOCUS AND DIRECTION
It has been a year of movement, in every sense. New hires, including the arrival of Chief Strategy Offi cer, Arsen Tadevosyan earlier this year, have helped sharpen the studio’s direction during a period of rapid growth. At the same time, its release schedule has shown a willingness to explore genres, mechanics, and visual styles that do not always follow the usual patterns in slot development.
“When I joined 18Peaches, one of the fi rst things that struck me was how much ambition was already here,” says Tadevosyan. “The team wanted to experiment, to try things that were a little off the beaten path, and to do it with a clear understanding of player behaviour. This year was about bringing that ambition into the open.”
Hacker Crash Jackpot is a perfect example of what he means. The game quickly became one of the studio’s biggest talking points, blending the rapid action with a jackpot system that feels both familiar and completely new. Operators noticed its ability to appeal to two audiences at once: players who enjoy the tension of rising multipliers, and those who prefer the structure of a more traditional slot-style bonus system. “We were pleased with how Hacker Crash
Jackpot performed, but more importantly, it confi rmed our belief that the boundaries between genres are much softer than they used to be,” Tadevosyan explains. “Players want variety, and they want experiences that give them something to come back for.”
BROADER FEATURE STRATEGY That idea sits at the core of 18Peaches’ broader feature strategy. The studio has now developed more than 20 proprietary mechanics that can be mixed, layered, or tuned depending on the game’s theme and pace. Rather than relying on a small set of returning features, the team treats
each title as a fresh opportunity to combine ideas in new ways.
Two new releases help illustrate the direction the studio is heading. Dubai Luxury Hold & Win offers players a window into the city’s famously lavish lifestyle. Its ‘Luxury Bonus’ and ‘Nitro Boost’ mechanics create momentum throughout the session, giving players the feeling that something bigger might be just around the corner. Wild Yoga Collector takes the opposite approach, leaning into calmer pacing and steady progression. It uses features like Lotus Energy and Fortune Wilds to build anticipation without overwhelming the player. The goal, according to Tadevosyan, was to design a game that feels peaceful without losing the excitement that makes slots compelling in the fi rst place.
“These two games sit at very different ends of the spectrum, but both show how our features can adapt to different moods,” he says. “Not every player wants intensity all the time. Some want rhythm. Some want escapism. This is why we build a wide toolbox rather than a handful of signature tricks.”
DIVERSE SHOWCASE
As ICE approaches, 18Peaches is preparing to showcase its most diverse line-up to date. Visitors to stand 2Z36 will be able to try new titles fi rst-hand, explore the studio’s expanding feature suite, and get a closer look at the roadmap shaping the coming year. “For us, ICE is a chance to meet people, let them play the games and see what resonates,” Tadevosyan says. “It has been a transformative year, and we feel ready to take the next step.”
GIO JANUARY 2026 17
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