NEWS
Casino innovation to take spotlight at SBC Summit Malta
Casino innovation will be a key focus at the upcoming SBC Summit Malta, taking place on June 11 at the InterContinental Hotel in St. Julian’s. Formerly known as the Casino Beats Summit, the event expects 5,500 attendees and promises a deep dive into emerging trends, technology and strategies reshaping the casino industry landscape.
The dedicated Casino Product Excellence track will open the summit’s core agenda, with expert-led sessions exploring developments such as sweepstake casinos, gamification in slots, and evolving player expectations. SBC CEO and Founder, Rasmus Sojmark emphasised that while the event has evolved, so too have industry challenges and innovations, particularly in the
casino sector. Highlights include a panel on whether gamification is moving slots too far from traditional gameplay, featuring insights from Michael Foster (FEG) and Dr Eyal Loz (Ruby Play). Another key session, ‘The Art of the Sequel’, will discuss modernising successful titles and leveraging influencers to appeal to shifting audiences.
The panel ‘Platforms and Aggregators: Catalysts or Constraints?’ will assess the evolving role of content platforms and their value to operators.
Beyond casino-focused sessions, the summit will include tracks on regulation, sports betting, and marketing, alongside interactive workshops for hands-on learning.
Flamingo Casino adds Concept to its entertainment offering
Casino Flamingo, owned by Grupo Euromex in Culiacán, has enhanced its gaming floor with Zitro’s Concept cabinet line and new games. Concept, now featured in this important Mexican group’s casino, stands out for its ‘Magic Lighting’ system, which
provides a spectacle of lights synchronised with the game, and for its giant screen deck, designed to improve the
experience for both players and the
operations team, among other features that are making it a worldwide success.
Among the new titles players can enjoy is
Legendary Sword, a medieval-themed multi- game that offers an immersive experience with its 6×5 reel. This game includes features such as ‘Honor’, which multiplies prizes; ‘Glory’, which grants additional spins; and ‘Magic Sword’, which doubles the prizes in its column. In addition, Triple Charm Journey is presented with exciting mechanics such as ‘Rise’, which increases winnings with each spin; ‘Collect’, which accumulates the values of the Link symbols; and ‘Enigma’, which multiplies its value along with some Link symbols on the screen. Alberto Charlan, Grupo Euromex’s CFO, said: “The incorporation of Concept reinforces our commitment to innovation in entertainment, offering our clients a unique and quality experience that only Zitro can offer. We are very happy with this new addition and are confident that it will be a resounding success.”
ICE and iGB Affiliate shine in Barcelona with world-class rating
ICE and iGB Affiliate Barcelona have been ranked among the top five percent of global business events by leading event research agency Explori. The recognition is based on Net Promoter Scores (NPS), a key metric reflecting attendee satisfaction and willingness to recommend the events. Following their relocation from London to Barcelona, both events saw a significant increase in attendee advocacy. ICE achieved an NPS of +67, up from +50 in 2024, while iGB Affiliate rose to +68 from +62. These scores greatly exceed the industry average benchmark of +29.
Attendee satisfaction was also high, with ICE 2025 receiving a rating of 4.45 out of 5, and iGB Affiliate maintaining a consistent score of 4.46.
4 APRIL 2025
Amatic appoints new commercial director for the Americas
Amatic Industries, the Austrian manufacturer of premium gaming solutions, has announced the appointment of Lawrence Levy as its new commercial director for the Americas. With many years of experience in the gaming industry, Levy will play a key role in strengthening Amatic’s presence throughout Central and South America. Before joining Amatic, Levy held senior executive positions such as chief commercial officer LATAM, group CEO and VP of global sales for international gaming companies, where he led strategic growth initiatives.
He also played a pivotal role in expanding market reach and driving business success. During his extensive career, Levy lived and worked in 18 countries spanning five continents.
“We are delighted to welcome Lawrence Levy to the Amatic team,” said Thomas Engstberger, head of sales at Amatic Industries. His deep understanding of the gaming industry, combined with his extensive experience in the Americas, will be an enormous asset as we continue to grow.”
In his new role, Levy will focus on expanding Amatic’s presence, strengthening partnerships and driving strategic initiatives across the region.
Spintec expands its US presence
Spintec’s return to the Indian Gaming Association (IGA) Conference & Tradeshow this year is marked by the significant success the company has achieved since the last show. The partnership with exclusive distributor, Dynamic Gaming, has expanded its presence across the US by leaps and bounds.
Spintec is currently licensed and approved for its latest product and
Hermann Pamminger, secretary general of the European Casino Association, praised the events’ new format and venue, calling ICE 2025 a “masterful” blend of strategic planning, networking opportunities, and cultural appeal. He emphasised Barcelona’s compact, accessible city layout as key to enhancing attendee experience.
games in California, Michigan, Nebraska, New Mexico, North Dakota, Oklahoma, Wisconsin, Kansas, and Washington, with approvals in Arkansas, Wyoming, Idaho, and Florida waiting in the wings.
This highlights the company’s ongoing commitment to the US market and its growing footprint across North America, emphasised further by its imminent entry into Ontario, Canada.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
