NOVOMATIC 45 YEAR ANNIVERSARY
NOVOMATIC: Celebrating 45 Years of Gaming Innovation and Global Expansion
NOVOMATIC is a giant of the gaming industry. Consistently one of the biggest exhibitors at gaming shows around the globe they continue to develop and expand technological boundaries for gaming operators and the industry in general. Now into their 45th year of operations, Casino International looks back at their emergence from humble beginnings on to a promising future and an unparalleled global success story.
F
James Chavez-Munoz, Stefan Krenn and Ben Goodayle, holding the 2025 European Casino Award trophies for The Best Cash Handling Product, The Best Sustainability Initiative Award and the Best New Innovative Product.
ounded in 1980 by the visionary Johann F. Graf, NOVOMATIC has grown into one of the world’s largest gaming technology groups, boasting more than 26,200 employees, locations in more than 50 countries and business activities in over 130 countries. The Austrian company has navigated four and a half decades of technological evolution, regulatory shifts, and global expansion, solidifying its position as #1 in Europe and global front runner.
THE EARLY YEARS: 1980S NOVOMATIC began its journey in the picturesque wine growing region of Gumpoldskirchen, about 15 miles south of Vienna. With a modest capital of 50,000 Austrian Schillings (about € 3,600) Professor Graf assembled a team of 12 and set up Novomatic Automatenindustrie- und -handelsgesellschaft m.b.H.
The young company soon produced its first slot machines under the ADMIRAL brand and took over the general agency for gaming machines from the British manufacturer JPM, at that time the world’s second largest slot machine manufacturer. Graf was early to recognize the signs that a major technological shift was taking place in the gaming industry, one that would prove to be a huge advantage for NOVOMATIC: the transition from electromechanics to electronics. As business grew, he travelled extensively across Europe and the U.S. to study the gaming industry. NOVOMATIC’s early expansion into Europe was part of a bold strategy that became a key driver of its success and its fundamental principle for the future. Their first international ventures in Germany, the Netherlands, France, South Africa and Switzerland, achieved swift success. By 1986, just six years after its founding, NOVOMATIC was officially recognized as one of Austria’s leading companies.
10 APRIL 2025
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
