NOVOMATIC - INSIDE THE HEADQUATERS
Inside the Headquarters L
By James Chavez-Munoz
ast month Casino International visited the Novomatic headquarters in Lower Austria for a firsthand look behind the scenes at a company at the forefront of gaming technology and development. Our guide, Alexandra Lindlbauer, Director of Group Marketing & Communications, proceeded to give us a detailed insight into the vision and execution of the Novomatic production machine. The main building dominates the surrounding area and it is just as impressive upon entry. White marble and polished metal gleams in the spacious, high-ceilinged reception area, emphasising the company’s status as a world leader. Who wouldn’t be impressed by this elegant façade with its sweeping staircase leading up to a balcony showroom filled with dazzling machines.
Beyond the functional security doors, the magic unfolds.
Novomatic’ s 120,000m2 headquarters is not only one of the company’s largest production sites of the group, but it is also home to the heart of the NOVOMATIC’s research and development. Today the headquarters employs over 1,200 and, following a major renovation to mark its 30th anniversary it was reopened in all its glory in 2010. It was built to streamline productivity and this is immediately apparent as we step into a vast bright corridor. At around 350 meters long and wide enough to drive a
An Image of The Novomatic Headquarters, located in Gumpoldskirchen, Austria
truck through, electric vehicles pass by ferrying pallets and parts to different departments. In their early years, there was a cable manufacturing company in Hungary and a steel plant in Czech Republic acquired. Today, over 85% of the components used in a finished gaming machine are produced internally. Our first stop is the electronics assembly line, where, each piece is individually numbered and traceable, allowing operators worldwide to identify replacements and enabling continuous improvements in production. This adaptability ensures that designs can be swiftly modified in response to new legislation and operational requirements. While highly automated, the workforce—52% of whom are women—remains engaged and flexible, able to adjust shift patterns as needed.
In the cavernous plastic production zone, gigantic injection machines melt and mould different types of plastics, from spin buttons and door panels to more delicate LED light diffusing strips. Developed in-house, these diffusers blend individual LED lights into smooth waves of changing colour. The largest machine is capable of moulding the largest parts with a pressure of 400 tons. The steel moulds themselves are made in house as well as any precision tooling that might be required for production throughout the plant. Next is one of Lower Austria’s largest
carpentries. At 4,400m2 it is employed almost exclusively by the interior design arm of Novomatic making fixtures and fittings for their casinos and sports bars across Europe. The stylish interior design area is setup to display current concepts and innovations. Some of the other areas include the heart of the company’s research and development, graphic design and their own printers. Two of Novomatic’ s 20 worldwide game design studios are also housed on site. In the final production area, rows of completed machines undergo final testing before being securely packed and shipped worldwide. While being shown around the facility it is obvious that the business is run efficiently but also that the employees are knowledgeable and content with experience being passed down through generations. Staff turnover is low, the numerous employment awards received over the years affirm this positive work culture. Finishing the tour in the showroom it was impossible to look at the gleaming machines and furniture the same way. From the spin buttons to the seat upholstery the design quality, game play and comfort is a marvel. The significance of constructing and operating entire casinos undoubtedly gives Novomatic a direct line to customer feedback and ensures they can constantly improve in all aspects of build and operation.
Novomatic –
16 APRIL 2025
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