NOVOMATIC 45 YEAR ANNIVERSARY
Industries rebranding as NOVOMATIC Gaming Industries, which merged into NOVOMATIC AG in 2018. This move streamlined operations, strengthened branding, and enhanced transparency for stakeholders.
A major highlight of the decade was the appointment of triple Formula-1 world champion Niki Lauda as NOVOMATIC’s brand ambassador in 2014. Johann F. Graf and Niki Lauda had a long-standing friendship, which led to the idea of Lauda becoming a brand ambassador for the gaming technology group. Lauda became the face of the company’s “Winning Technology” slogan, sporting his iconic red NOVOMATIC cap, he became a celebrated VIP guest and a major attraction at numerous casino openings.
With Niki Lauda’s passing in May 2019, NOVOMATIC lost not only its long-standing brand ambassador but also a globally renowned Austrian and a cherished friend. The NOVOMATIC family will always honour and treasure his memory.
SUCCESS IN THE 2020’S AND BEYOND
Italy’s new 2009 gaming law offered key opportunities for NOVOMATIC, rapid entry into the market and high demand meant that by 2013, it had installed 20,000 VLTs and became majority shareholder in
G.Matica. The Romania’s State Lottery also opted for 10,000 NOVOMATIC VLTs.
Early in 2010 the company adding online gaming as a third business pillar, acquiring Greentube Internet Entertainment Solutions GmbH. NOVOMATIC also moved into online lottery solutions.
In 2013, NOVOMATIC introduced the world’s first biometric-supported registration, entry, and payment system for gaming operations. NOVOVISION™ (NBS) has since been implemented across more gaming locations, enhancing Responsible Gaming and player protection.
By 2012, with 18,000 employees worldwide, the NOVOMATIC Group achieved record sales exceeding € 3 billion. To support global growth, NOVOMATIC expanded its network of regional subsidiaries in Romania, Colombia, the Netherlands, and Spain. In the U.S. NOVOMATIC Americas was founded to serve tribal and commercial casinos, VGT operators, and the growing sports betting market.
Major acquisitions boosted NOVOMATIC’s global presence, including a 92% stake in Spielbank Berlin (2011), and expansions in the UK with Danoptra (2012), Luxury Leisure (2014), Playnation (2015), and Talarius (2016). In the Netherlands, it acquired JVH-Exploitatie and Eurocoin (2013), Elam Group (2014), and
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GiGames in Spain (2014). The most significant acquisition was the 52% majority stake in Australian gaming supplier Ainsworth Game Technology, finalized in 2018.
NOVOMATIC established itself as a leading full-service gaming provider. Its record- breaking 4,500 sqm booth at ICE Totally Gaming demonstrated its industry dominance. A restructuring process led to Austrian Gaming
NOVOMATIC continues its significant growth and expansion, further solidifying its position as a leader in global gaming technology. The company continues to pursue strategic acquisitions, which have included the purchase of Italy’s HBG Group, Alteatec Group in Malta, Ineor in Slovenia, Mediteran Gaming Group in Serbia Amid the COVID-19 pandemic, NOVOMATIC saw a decline in 2020, but a
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