G2E PREVIEW
GameCo rips up the rulebook Video game gambling looks
to redefine the casino floor – see how on booth 2609
W
hat will the casino floor look like in years to come? A few themes generally arise in discussion with industry experts, including the rollout of sports
betting, the success of electronic table games, and the competition for players from social casino and real-money iGaming. But the casino floor will likely look very different to today. Arguably the biggest innovation to hit casino floors in
years, Video Game Gambling Machines, or VGM, which combine the fun and interactivity of video games with the thrill and anticipation of gambling, are rapidly expanding across the country as casino operators look for new ways to attract the “video game generation.” From first-person action and sports to games popular on gaming consoles and casual Match 3 games that have become all the rage in the smartphone era, a new breed of casino game maker is creating compelling gambling experiences that are evolving the casino floor as we know it while creating dynamic new opportunities for casinos. At the front of this video game gambling evolution is GameCo. The foremost trailblazer in shaping the new casino floor, GameCo invented and pioneered the concept of VGMs. The company’s VGM Platform allows a player’s skill to impact the payout and winnings while maintaining the same economics as slot machines – combining skill and chance in an entirely new way. The first video game platform approved by any gambling regulator in the U.S., GameCo offers an array of casual, sports, and core game genres in single player and multiplayer gambling formats as well as esports-style tournaments. The appeal of GameCo’s VGMs and its impact
in attracting a highly coveted mix of Gen X, millennials, and younger boomers has helped the company greatly expand its presence, with monthly rollouts to casinos across the country. GameCo’s VGMs are the foundation for GameCo’s larger mission of helping casino operators maximize their casino floor impact and revenue. GameCo’s visionary approach to Video Game Gambling has helped it attract top licenses to develop VGM games -- Paramount’s “Mission Impossible”, Steve Aoki from DJ Kid Millionaire LTD., “SOULCALIBURII” with BANDAI NAMCO Entertainment Inc., Star Trek with CBS Consumer Products, Inc., and “Terminator 2: Judgment Day” from Studiocanal S.A.S. At G2E 2019 in Las Vegas this October, GameCo will
unveil its new Multiplayer Arena, GamersEdge technology, new VGM games, as well as new Katana and Impulse! cabinets. GameCo will be showing:
Terminator 2, Steve Aoki’s Neon Dream rhythm runner and 78 SEPTEMBER 2019
• New games like Star Trek Deep Space Nine space defense,
SoulCaliburII: Casino Edition (with Multiplayer Arena), as well as new casual, Match 3, and sports titles.
will revolutionize casino hardware for modern gamers by creating comfortable and exciting lean-forward play experiences.
• New gaming cabinets Katana and Impulse!, which
experience with gaming machines, allowing people to play head-to-head or esports-style tournaments.
• New Multigame Bartop VGM and multigame • Multiplayer Arena, which brings a new social
VGM featuring Riches of the Golden Dragon (Pick-3), All-Star Hoops (basketball), and Mystery of the Secret Temple (Match 3).
ogress of GameCo’s GEN3 games, delivering a similar pace of play as a slot machine and solving for purging “over-hold” generated by non-optimal play while allowing skilled players to achieve a
pr• GamersEdge technology, which expands the
higher payout. In March 2019, GameCo received its jurisdictional
manufacturer and distributor license from the Nevada Gaming Commission to operate within Nevada and is entering Field Trial in September 2019. These innovations will bring real change to casinos in a
way that drives new audiences to engage with all types of games and helps the gaming industry thrive and grow moving forward.
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