G2E PREVIEW Sportradar: one to
visit at G2E Here’s why…
OFFICIAL DATA PARTNERSHIPS
With the repeal of PASPA, and thanks to almost two decades of experience in the industry worldwide, Sportradar has continued to expand on their official partnerships with all four major US sports leagues, the NFL, NBA, MLB and NHL. Such deals help gaming companies and the sports themselves in leveraging the opportunities within a legalized betting market, while minimizing threats through the company’s world-leading Integrity Services and risk management. Working with the sports’ official data, Sportradar utilizes their internationally-recognised quality management processes and expert trading services to collect, analyze and distribute data that, ultimately, protects and increases engagement for sports and gaming operators worldwide.
LIVE STREAMING OPTIONS
One of the key components of some of Sportradar’s official data deals is the rights to distribute live streams of sports across the world. Streaming allows operators to enhance their sportsbook offering by providing the ability to watch sport live on the same platform as they can wager. This makes for an even more exciting and engaging experience for bettors, allowing operators to attract and keep them on site for longer. While most of the US major sports leagues are tied up with broadcast deals currently, Sportradar has been entrusted to stream some of the sports worldwide, meaning fans outside the US have the chance to enjoy the games live too. For US operators, Sportradar can also provide live streams for a variety of tennis and football tournaments, again thanks to official partnerships. As two of the most popular sports betting-wise, this is therefore a huge opportunity for US sportsbooks to boost their offering too.
RAPID BETS
We’re continuing to witness the popularity of live, in-play betting. Sportradar’s Live Odds Service is the best in-play trading service in the market, used by over 350 bookmakers worldwide. The fully automated and integrated service is ready for direct customer use, requiring only very limited resources from operators to offer a broad variety of live betting sports and markets.
68 SEPTEMBER 2019
Live in-play betting is not only proven to increase engagement, it also allows for a range of increased wagering opportunities for operators to offer to their customers. Sportradar have just released a whole new set of rapid betting markets for major US sports leagues, again thanks to their official data partnerships. Rapid Markets is available for a range of circumstances that transpire during a live game, including scoring type, total yards gained and result of next pitch across the NBA, NFL and MLB. The increased number of betting opportunities makes live betting even more entertaining and, from a bookmaker’s point of view, can help generate a higher turnover.
INTEGRATED SPORTS TRADING SOLUTIONS
As part of their signature trading and risk management offering, Managed Trading Services (MTS), is Sportradar’s Integrated Trading Solution (ITS). MTS is completely flexible, allowing operators of all sizes and stages of the business life cycle the chance to benefit from their live odds, Betting Simulation and expert trading and risk management services all in one. ITS has been designed for those bookmakers who want to improve the efficiency and security of their own in-house sports trading operations. It enables bookmakers to fully leverage MTS’ scale and sophistication while retaining complete control of their sportsbook to maintain and develop a point of differentiation, which is crucial in the burgeoning US market.
TECHNOLOGY AND GLOBAL EXPERTISE
The key to Sportradar’s Managed Trading Services (MTS) offering is their winning combination of cutting-edge technology used together with their global suite of expertise. The company works with this technology to manage the millions of data points that are collected from over 7,000 Sportradar data scouts worldwide, together with the data from their official deals with sports leagues. Machine learning and AI is used by the Quantitative teams to build models that generate increased wagering opportunities, including Rapid Markets, for example. Their expert Trading teams use such innovations to help analyze data and manage risk for operators, which, with the unpredictable nature of live sports requires an expert human touch. The MTS trading team also works collaboratively with Sportradar’s Integrity Services to monitor betting activity for any suspicious activity that threatens the sports, bookmakers and bettors alike.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110
