COVER STORY
Company unveils powerful new cabinet to enhance operator growth.
IGT launches Cobalt 27
Guenter Bluemel, IGT Vice President Content and Product Management. “We’re launching Cobalt with proven, localised content packages tailored to a number of specific markets, such as a new USwitch Multi-Game package, which we believe will drive performance for Eastern European operators.” Players are expected to embrace an enhanced-yet-familiar
experience as a result of Cobalt’s visual appeal and elevated attraction and celebration displays. Cobalt’s allure is driven by its two high-definition 27” display screens and integrated cabinet lighting. The Dynamic Player Panel with Dual Bash Buttons provide an interface that players love with the configuration flexibility operators need. Convenience features include technology-advanced
L 40 SEPTEMBER 2019
ocated at the crossroads of central, eastern, and southeastern Europe, Romania is a fitting location for the world debut of IGT’s new Cobalt 27 cabinet, which global entertainment leader IGT is unveiling at the EAE show in Bucharest in September. The
dazzling cabinet and its compelling content were developed to improve content diversity on gaming floors and engage players throughout the world. Designed to fit each operator’s unique needs, Cobalt is
expected to forge new opportunities for gaming operators through a locally attuned approach. IGT’s focus on delivering a diverse portfolio of player-tested content is at the heart of Cobalt’s appeal, and IGT has ensured that its game portfolio is tailored to the preferences of players in each market, giving operators a powerful tool for enhanced growth. “IGT anticipated our customers’ needs for a new cabinet with performance-driven content, technological advances, modern, dynamic displays and lighting, and a comfortable form factor. We developed the Cobalt cabinet to meet all those needs, and to ultimately enhance player engagement,” said
aspects such as a USB charging port that appeal to a broad range of player demographics. Enhanced lighting offers the ability to synchronise lighting to the game experience, music, and sounds, attracting players and increasing time on device. Crystal-clear audio emanates from the cabinet’s 2.1 stereo system. In addition, the Cobalt 27 cabinet’s robust design reduces downtime while increasing return on investment through superior serviceability and durability. IGT is featuring the Cobalt 27 with the USwitch Multi- Game bundle at EAE Romania. Available to operators in Europe, Africa, the Middle East, Latin America and the Caribbean, the player-friendly and highly intuitive USwitch solution gives operators the power to deliver a large library of proven games to any of their players, all on one machine. The game selector groups games with similar play mechanics and styles – from Innovative and Number games, to Entertainer and Jackpot games, as well as Fruit, Skill, Gambler and Classic categories — so it’s easy for players to discover and enjoy titles that match their unique preferences. And there’s no need for players to swipe or scroll to find a game – they’re all conveniently on-screen, and visible at a glance. The USwitch solution has been a hot commodity for IGT since the multi-game package was first launched about two years ago. Since then, IGT has released multiple versions, with each bundle reflecting the growing strength of IGT’s global core video portfolio. For example, operators might have the option of offering IGT’s best-loved games such as Scarab, Solar Disk, and Ocean Magic on a single cabinet. Bluemel said extensive research is the key to bundling
these titles effectively for each market: “Our content development process is all about leveraging high volumes of diverse, localised data to maximise performance for our customers,” he said. “We know that what works in one region
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