CERTUS TECHNOLOGIES
We’re pretty sure you’ll thanks us for it, too. Certus Technologies has developed a forward-thinking, outward- looking CMS that uses analytics and an holistic data approach to give you a unique set of tools to run your casino.
We found your management
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on analytics. Our business, gaming, is far behind and it’s time to catch up.
‘ 78 FEBRUARY 2020 ’ Modern businesses … are based
ertus Technologies’ Connected Casino is a mature, proven product, in use within some of France’s busiest and most demanding
casinos. It works – and it offers operators a wealth of new tools, thanks to a refreshing approach to how it was developed and the data it uses to guide marketing decisions. Jean-Louis Fiorucci, CTO and founder of Certus Technology, talked to Casino International about the company’s very impressive product.
Casino International: What is Certus Technologies? What’s the company’s main offering? Jean-Louis Fiorucci: Before Certus I founded a company called Micro Clever Consulting and we had a casino management system product, which was acquired by Bally in 2003; I left Bally in 2006, and joined IGT in 2008. I stayed with them for five years, then decided to form Certus because my working experience had taught me that casino management systems in general were not moving with the technology that is evolving all around us. I spent time outside the gaming industry working on mobility, smart city, that kind of thing, and I learned a lot about new technologies. That’s why I decided to create Certus, to bring the technology from other areas into the
casino to help everyone and everything work better.
One of the main problems I saw was that most systems had old legacy technology, and it had become very difficult to turn this kind of product into a real analytical platform. If you want to do marketing today, you have to turn to digital, with accurate data capture. If you use some kind of engine to help make decisions you must ensure that data is accurate; that’s data from the players, the machine, the tables, everywhere. We created Certus because we saw the gap between the expectation of the customer and the reality of existing systems.
CI: What does Certus provide that’s so different? JLF: Basically, we offer a full casino management system. We changed the way we collate data from slot machines, and added a lot of external data. The core of our system is a marketing engine which can capture data in real time and make decisions. We can track players anonymously, with carded or mobile play. Because we started from scratch we
tried to use the latest technology and work with the Cloud; if you want to work analytics, you need a Big Data approach and it is very difficult to manage that within a casino.
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