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ULTRAPLAY – ICE PREVIEW


UltraPlay marks 10-year anniversary at ICE 2020


Advanced betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE at booth S2-245


F


ounded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map. Mario Ovcharov, CEO of UltraPlay has


commented on the occasion: “It’s a very exciting time for us at UltraPlay. We start this year with a special milestone of celebrating 10 years on the market, a moment that reflects on our achievements as an organization. After a decade of steady progress, we are now looking forward to the new perspectives, opportunities, and partnerships, to begin at ICE London and forward.” At ICE London, UltraPlay’s team of iGaming experts will


present the company’s latest product developments, highlighting the sports product with its enhanced features and functionalities to empower the online betting operators. “Unlike other solutions, the UltraPlay platform allows fully


customizable events, markets, margins, limits, market lines, and ability to fully tailor sports content for end-user needs.”, added Mario Ovcharov. Besides UltraPlay’s sports product, the company’s all-in- one complete iGaming package has several upgrades that online brands can benefit from. Esports platform and odds feed functionalities are further extended to meet the ever-growing interest of the players towards this vertical. The solution was further innovated with the Hybrid Live eSports betting model, through which players can enjoy in-play betting 3 times longer compared to other websites. Combining AI and human traders’ interaction, UltraPlay’s eSports live solution helps companies increase retention rates. Moreover ODDS.GG website redesign will be presented for


the first time at ICE London – with a better user interface and experience. Online casino portfolio and live casino opportunities will


be presented with more game titles from the leading providers in the sector. All brands ready to implement crypto payment options on their websites can meet with the UltraPlay’s team and discuss potential partnerships.


UltraPlay’s dedicated team will welcome all interested to step


further and be part of the company’s story of success, at booth S2-245


118 FEBRUARY 2020


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