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BETINVEST


Secondly, it helps users get to know our brand faster. As I mentioned earlier, a key visual is a way to provide a quick answer to those questions: Who are we? What do we do? What have we got to offer?


Thirdly, it creates awareness. Colours, fonts, message, images: these are all pieces of a puzzle which come together to create a unique offer. Creativity, understanding and relevance of the visual pieces help to create the right connotations you want to be associated with the brand, and make it memorable in the future.


GIO: What are the guidelines for making sure a key visual is effective? MD: There are three important things to remember: keep your message simple, keep it consistent for various devices, and be creative where possible. Think about the three-second rule. Talk about your  concept should be scalable to any media channel. But creativity shouldn’t be just for creativity’s sake. It’s good   messages can complicate or distort the key ideas behind the company. And you don’t want this to happen. A key visual provides a mouthpiece for your brand. It is your manifesto, your idea that you express here and now. It represents your relationship with your customers and your ability to be noticed amongst countless other offers out there. It is part of the image surrounding your brand. Once they see you, potential users must be able to answer these questions: Who are you? What do you do? How can you be of help? Make yourself understood, set yourself apart, and leave a lasting impression.


GIO: How excited is Betinvest for ICE London 2020 and which solutions are the team looking forward to presenting to visitors? MD: ICE London is of great importance to every company in our industry. It’s a platform to showcase new, innovative solutions and meet all our partners and target audiences. We’ll be at the expo with our large team, and we look forward to revealing how we’ve expanded our product line with new Betinvest games. We will be presenting the slot games with various design solutions. Moreover, all our visitors will get the opportunity to play our slots using VR technology, and our B2B clients will be able to get all our slots with the option to play in VR. As well as presenting our new products, we’ll also demonstrate how we’ve improved the functionality of our Online Platform, Terminal solution, and Sportsbook as a Service. For example, we’ve expanded the number of partners we have working on our Sportsbook and this is mainly down to our new approach, which involves providing a Sportsbook as a Service. It is easily integrated into any current client platform and the fact that it can be customised and managed independently has yielded fantastic results.


GIO: Sports betting has now taken on more forms than ever before. As a supplier, how does Betinvest  operators, in all jurisdictions? MD: Every visitor to ICE London 2020 will be able to see what our software looks like on different devices. Our platform has a responsive design and what’s more, we provide applications for iOS and Android devices. Our


new games can also be adapted for any user device. Technology is always evolving and unearthing new possibilities for business, so our aim is to stay up to date with these changes.


GIO: Esports continues to grow year-on-year. Why would you say Betinvest is the best option for operators looking to expand their esports offering? MD: In 2019, we put together a fantastic team of specialists who not only know esports inside out and know how to calculate odds, but who have spent their lives – as far back as they can remember – involved in this industry one way or another. With a background like this, our specialists can be trusted to know what’s going on in the world of esports, and our Sportsbook contains over 1,000 live events and 3,000 pre-match events per month on global tournaments. In addition to this, we create enticing special markets, which is certainly not something that all providers out there can boast of. All of our clients can count on the fact that our eSportsbook will cater to the needs of their players. We offer an eSportsbook as a Service, alongside our Sportsbook. This is a fast, convenient way to get a comprehensive product with plenty of opportunities for customisation.


GIO: Is maintaining a strong relationship with clients important, and how do events such as ICE help develop such relationships? MD: We strongly believe that our success is only possible thanks to our clients’ success. That’s why we make it our  different ways, according to the needs of our clients, and we can also form a dedicated team of IT specialists to serve a particular client.


At events such as ICE, we get the chance to spend more time speaking to our partners and potential clients face to face, which makes a nice change from the remote communication we tend to have at other times in the year.


During the exhibition, we can speak to one another directly about ongoing projects, and discuss strategies for the further development of our partnership and overall trends in the industry.


GIO FEBRUARY 2020 101


Statistics say that it takes just three


seconds to make an initial


assessment of the goods on offer


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